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[Seibu Chichibu Ekimae Onsen Matsuri no Yu] Enjoy Chichibu Freely! NEW ERA® x Chichibu The Craft Original Collaboration Caps Now on Sale!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 14, 2026 8:00 PM ・ Updated Jul 12, 2026 2:30 PM ・ 2 min read ・ Source: PR TIMES

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PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000061.000134339.html Distributor: PR TIMES
Published: May 14, 2026

Seibu Recreation Co., Ltd., operator of Seibu Chichibu Ekimae Onsen Matsuri no Yu, announced the release of original collaboration caps featuring the global brand NEW ERA® and the facility's craft beer bar, "Chichibu The Craft." Launched on May 4, 2026, the caps aim to promote a new casual tourism style: enjoying a bath, sipping craft beer, and exploring Chichibu wearing a stylish cap. The caps are available in two models, 9TWENTY™ and 9THIRTY™, priced at 4,800 yen.

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Source: PR TIMES
Category: New Product

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 14, 2026 8:00 PM — Distributor PR TIMES
Collected　May 14, 2026 11:33 AM
AI structured & analyzed　May 15, 2026 7:17 AM
Desk-reviewed & published　May 14, 2026 8:00 PM

FAQ

Which specific company operates the Seibu Chichibu Ekimae Onsen Matsuri no Yu facility in Japan?

The Seibu Chichibu Ekimae Onsen Matsuri no Yu facility is operated by Seibu Recreation Co., Ltd.

When did Seibu Recreation Co., Ltd. officially launch the new original collaboration caps?

Seibu Recreation Co., Ltd. officially launched the original collaboration caps on May 4, 2026.

Which two specific models of NEW ERA caps are available for purchase under this collaboration?

The two specific models of NEW ERA collaboration caps available are 9TWENTY and 9THIRTY.

What is the retail price in yen for the NEW ERA collaboration caps featuring Chichibu The Craft?

The retail price for the NEW ERA collaboration caps featuring Chichibu The Craft is 4,800 yen.

Which craft beer bar is featured in this collaboration with the brand NEW ERA at the facility?

The craft beer bar featured in this collaboration with NEW ERA is named Chichibu The Craft.

Cite this article — HOW TO CITE

Washin AI News Desk“[Seibu Chichibu Ekimae Onsen Matsuri no Yu] Enjoy Chichibu Freely! NEW ERA® x Chichibu The Craft Original Collaboration Caps Now on Sale!”AI News by Washin Village（和心村）, May 14, 2026. https://aeo.idaeo.ai/ai/seiburec-jp/en/news/2026-05-15-news-eir4q4

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