Shohei Ohtani Appointed as Global Ambassador for Seiko Brand

Seiko Watch Corporation (Representative Director, Chairman, CEO and CCO: Shinji Hattori, Headquarters: Chuo-ku, Tokyo) welcomes Los Angeles Dodgers player Shohei Ohtani as the Global Ambassador for the Seiko brand.

Our company has continuously appointed Ohtani as the ambassador for the Seiko brand domestically since 2016, and 2026 marks the 10th anniversary of this appointment.

Taking this milestone year as an opportunity, we have decided to appoint Ohtani as the Global Ambassador for the Seiko brand. Over the past 10 years, Ohtani has expanded his playing field from Japan to the world, thrilling people across the globe by continuously taking on unprecedented challenges. By welcoming Ohtani as our Global Ambassador this time, we will further strengthen our communication power as a "brand originating from Japan."

Seiko will continue to walk alongside Ohtani as a partner in his challenges.

Furthermore, accompanying Ohtani's appointment as Global Ambassador, the new TV CM for <Seiko Prospex>, titled "<Seiko Prospex> Keep Going Forward 2026 Edition", and new advertising graphics for <Seiko Prospex> and <King Seiko> will be released domestically and internationally starting Thursday, April 9.

<< Overview of Advertising Expression >> <Seiko Prospex> ■ CM Title: Keep Going Forward 2026 Edition Story: Ohtani leaves top-tier results as both a pitcher and a hitter. Although it is accepted as a matter of course now, it was truly an unprecedented challenge. Without being bound by conventional wisdom, Ohtani has accumulated results without ever forgetting the attitude of enjoying the game. Through a humorous exchange with a barista while relaxing at a cafe on his day off, the CM pays respect to the unprecedented challenges Ohtani has embodied. It also demonstrates his attitude of constantly moving forward positively, expressing resonance with the <Seiko Prospex> brand philosophy, "Keep Going Forward."

YouTube (Seiko Watch Japan Official Channel) <Seiko Prospex> Keep Going Forward 2026 Edition 30-second version