Making Seven-Eleven's 'Freshly Made' Items More Convenient and Accessible: '7NOW Mobile Order' for Fried Foods and 'Seven Cafe Bakery' Launches Nationwide on Wednesday, April 1st

Seven-Eleven Japan Co., Ltd. (Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu; hereinafter "the Company") will launch a new service, '7NOW Mobile Order,' on Wednesday, April 1, 2026, allowing customers to order items prepared in-store via smartphone and pick them up at a designated location (*1).

This service was developed as a 'new shopping experience' within '7NOW,' the delivery service that allows customers to order Seven-Eleven products via a dedicated smartphone app and have them delivered in as little as 20 minutes. Customers can order the exact quantity they need of 'freshly made' items such as fried foods and 'Seven Cafe Bakery' products.

Starting this spring, the Company has adopted 'Live-Meal' as a new concept for 'freshly made' products, aiming to create a world where customers can enjoy the taste of 'freshly fried, freshly baked, and freshly brewed' items at any time in nearby stores. '7NOW Mobile Order' is being promoted as part of this initiative.

Moving forward, the Company will continue to work on creating more convenient and novel shopping experiences to meet the changing lifestyles and needs of our customers.

*1: The start date may vary depending on the store.

Background of the Service Launch

While it is said that opportunities for frying food at home are decreasing, many customers express a love for fried foods, and there is growing demand to purchase them from outside, particularly for dinner. Conversely, the Company has received feedback from customers stating that it is difficult to gather enough fried side dishes for the whole family at Seven-Eleven. Stores also face challenges, such as the difficulty of preparing sufficient quantities of fried food during times when sales trends are hard to predict.

This service was developed as a mechanism to simultaneously solve these 'customer needs' and 'store challenges/concerns.' We have established a system where items prepared in-store are made upon receiving an order, allowing customers to pick up 'what they want, in the amount they want' at their convenience. We are launching this model to improve customer convenience while simultaneously addressing social issues like food waste reduction and alleviating operational challenges in stores.

Additionally, by including 'Seven Cafe Bakery' products—which will be available in approximately 18,000 stores by the end of fiscal year 2026—in '7NOW Mobile Order,' we will provide the taste of freshly baked goods to even more customers.

Service Features

① Pick up 'freshly made' products

The lineup includes fried foods like croquettes and fried chicken, as well as 'Seven Cafe Bakery' items baked in-store (*2).

*2: Availability varies by store.

② Easy ordering via a dedicated app

The design is simple: select your pickup store, items, and quantity, and complete payment within the '7NOW' app. You will receive a notification when the store has finished preparing your order.

③ Same price as in-store

Since this is a service where you visit the store, prices are the same as in-store. You can use it with the same feeling as your regular shopping.

④ Responding to diverse needs

For dinner...