What is the 'Food Education Project' by Seven-Eleven?

It is an experiential learning project that collaborates with elementary schools, local governments, and producers nationwide to teach children about the mechanisms of delivering local ingredients and products, and to challenge them to create products, thereby encouraging them to think proactively about future living.

When will the Food Education Project start?

It will be implemented sequentially across the country starting from May 26, 2026.

What kind of lesson was held at Kashiwazaki Elementary School in Kesennuma City, Miyagi Prefecture?

The first lesson was held on May 26, focusing on the importance of food, the use of local ingredients, and health issues in the Tohoku area (such as salt intake). Students considered creating products using local ingredients.

Will the products developed in the lessons be sold?

Products developed by the students are scheduled to be sold in Seven-Eleven stores in Miyagi Prefecture in November.

Where can I find official information about the project?

You can check the official information on the Seven-Eleven website (https://www.sej.co.jp/activity/shokuikuproject).

Thinking About the Future of the Region with Seven-Eleven: Seven-Eleven's "Food Education Project"

Published May 27, 2026 1:00 AM ・ Updated Jun 14, 2026 7:21 AM ・ 4 min read ・ Source: PR TIMES

Seven-Eleven Japan Co., Ltd. will conduct outreach classes on "food education" in elementary schools across Japan starting May 26 (Tue). This project aims to provide children with opportunities to learn about their local communities and experience proactive product development.

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu; hereinafter "the Company") will conduct outreach classes on "food education" at elementary schools across Japan, starting sequentially from May 26 (Tue).

To promote understanding of regional issues and local production for local consumption, the Company conducts classes in cooperation with schools and local governments nationwide. The "Food Education Project" is carried out in collaboration with producers, local government representatives, and franchise stores as a learning and experiential opportunity for children to learn about and consider their own communities.

Through Seven-Eleven, the goal is to provide a trigger for children to proactively think about future living in their regions by learning the process of how products reach customers, deepening knowledge of local ingredients, and challenging themselves to create products in partnership with local people and businesses.

The Company will continue to carry out food education activities that contribute to the learning of the generation that will carry the future.

At Shishiori Elementary School in Kesennuma City, Miyagi Prefecture, the first class was held on May 26 (Tue). The lesson introduced the importance of food and the utilization of ingredients that will "connect to the future of Kesennuma." Through familiar "food," children thought together about product development utilizing local ingredients, while also learning about regional attractions and disease-related issues in the Tohoku area (such as salt intake). Products packed with the children's ideas are scheduled for release in Seven-Eleven stores within the prefecture in November.

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Source: PR TIMES
Category: News

Thinking About the Future of the Region with Seven-Eleven: Seven-Eleven's "Food Education Project"

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