Seven-Eleven Japan Co., Ltd. will release products commemorating the 100th anniversary of Chitose Airport, starting June 4, exclusively at 992 Seven-Eleven stores in Hokkaido. The two products featuring Chitose tomatoes are the 'Tomato and Prosciutto Basil Salad' (releasing June 4, 598 yen) and the 'Tomato and Prosciutto Basil Pasta Salad' (releasing June 11, 368 yen). The company has been working on product development using Hokkaido ingredients and aims to promote the appeal of local produce through this initiative.
FACT BOX
- Source: PR TIMES
- Category: Product Launch