7-Eleven Launches 'Local Noodle Tour' Series! First Wave Features Cold Noodles from Aichi, Hiroshima, and Yamagata Starting June 9th!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will launch the first three products of its 'Local Noodle Tour' series, which offers local noodles loved across Japan along with their history and unique characteristics, at 7-Eleven stores nationwide starting June 9th (Tuesday). The lineup includes Aichi's 'Chilled Grated Daikon Kishimen with Shrimp and Vegetable Tempura,' Hiroshima's 'Hiroshima Tsukemen with Spicy Dipping Sauce,' and Yamagata's 'Chilled Chicken Meat Soba.' As the early summer heat increases, these chilled noodles with a smooth texture, colored by the rich food culture of each region, are being offered to provide a 'small joy of travel' and 'coolness' that can be easily enjoyed even in a busy daily life. Each product is meticulously crafted, with attention paid to noodle thickness and dashi composition down to the millimeter and gram. The company aims to create opportunities for customers to experience the historic food culture of various regions at their local 7-Eleven.