“hada to kokoro” x JO1’s Junki Kono: Massive Transit Ads Appear in Shibuya

Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masami Sekido; Securities Code: 9878) will display massive transit and Shueisha Vision advertisements featuring JO1 member Junki Kono, the brand ambassador for our original total care brand “hada to kokoro,” in Shibuya for a limited time from June 1, 2026 (Mon) to June 7, 2026 (Sun). Furthermore, a pop-up store will be held at HMV & BOOKS SHIBUYA from June 2, 2026 (Tue) to June 8, 2026 (Mon). The large-scale wall advertisements in Shibuya Station will feature visuals of Junki Kono, while video ads will be shown on the MODI building screen. The campaign also includes social media giveaways, exclusive exhibits at the pop-up store, and purchase bonuses to promote the brand's world view.