What kind of information is provided?

It provides multi-faceted information that contributes to corporate value enhancement, including the evaluation of intangible assets such as human capital and brand, as well as IR, M&A, and IPO strategies.

Who is the target audience for this media?

The primary audience includes executives, IR officers, investors, and consultants involved in M&A, business succession, and corporate restructuring.

Senshu Kaigi Launches New Brand 'Noren Kaigi' to Connect Non-Financial Information and Corporate Value

Q: What is 'Noren Kaigi'?

It is a new business media launched by Senzen Kaigi, providing information on non-financial value and corporate valuation in M&A and business succession.

Published Mar 31, 2026 10:30 PM ・ Updated Jun 28, 2026 9:48 PM ・ 4 min read ・ Source: PR TIMES

Senshu Kaigi has launched 'Noren Kaigi,' a new business media connecting non-financial value and corporate valuation in M&A and business succession. It focuses on the importance of intangible assets like human capital and brands, disseminating information through articles and events.

Senshu Kaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Tomoya Takahashi) has launched a new brand, "Noren Kaigi."

Amidst the progress of M&A, business succession, and corporate restructuring, "Noren Kaigi" is a business media that takes the accounting concept of "Noren" (goodwill) as its starting point. It spans areas related to corporate valuation and capital markets such as IR, M&A, business succession, and IPO, connecting "non-financial value" including human capital and brands.

### ■ What is "Noren Kaigi"?

As M&A, business succession, and corporate restructuring advance, the concept of "Noren" is once again drawing attention.

While "Noren" in accounting is recorded as the difference between the acquisition price and net assets, its true nature is an evaluation of the excess earning power expected in the future. Intangible values that a company possesses, such as customer base, human resources, organizational culture, trust, and brand power, are elements that underpin this "Noren." These values influence corporate value not only at the time of acquisition but also in normal business operations and information disclosure.

"Noren Kaigi" leverages the expertise in communication that Senshu Kaigi has cultivated over the years. Through articles and events, it will disseminate information on how to grasp invisible values, how to communicate them, and how to connect them to improving corporate value.

### ■ "Noren Kaigi" Special Website Launched

Website [here](https://www.advertimes.com/special/noren-kaigi/)

A special website for "Noren Kaigi" has been launched within "AdverTimes.," a media operated by Senshu Kaigi. It will provide the latest trends, including information on seminars and events, related news, and success story interviews.

**Key Keywords** - Corporate Value Improvement - Visualization of Intangible Assets - Disclosure of Non-Financial Information - Integrated Reporting / IR Strategy - M&A - Business Succession - IPO - Corporate Branding - Reputation Management

Keywords: Noren Kaigi, Noren, IR, M&A, IPO, Integrated Report, Business Succession

FACT BOX

Source: PR TIMES
Category: New Product

Senshu Kaigi Launches New Brand 'Noren Kaigi' to Connect Non-Financial Information and Corporate Value

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY