Advertising and marketing publisher Sendenkaigi Co., Ltd. will release the new book 'Goodbye Integrated Reports' on June 1st at major bookstores and online retailers nationwide. This book, co-authored by IR support company Wills and Panhouse, a startup originating from the Matsuo Lab at the University of Tokyo, explores the future of corporate reporting while addressing the challenges of traditional integrated reports. It is aimed at IR professionals struggling with report creation, companies considering issuing their first report, and any business looking to build long-term value. Currently, the number of Japanese companies issuing integrated reports has exceeded 1,200, a six-fold increase from a decade ago. However, many companies face structural challenges such as the 'pressure of production,' creating significant barriers. This book presents the future of real-time dialogue enabled by AI-driven structured data, automated translation, narrative generation, and interactive 'co-creation platforms,' revealing the full picture of 'RX: Reporting Transformation 3.0.'
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- Source: PR TIMES
- Category: 新刊案内