Special Course 'MUSIC DIRECTION LAB' to Learn How to Elevate Creativity Through the Power of Music Launches on Thursday, April 22!

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Tomoya Takahashi) will launch a special course titled "MUSIC DIRECTION: Learning the Know-How to Elevate Creativity Through the Power of Music" on Thursday, April 22, 2026. This course is designed for creators looking to expand their range of expression through music, as well as directors and planners involved in commercials and video production, to learn music-centered creative thinking.

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Course Features

Music changes the atmosphere, stirs emotions, and creates memorable experiences.

In this course, participants will learn music-centered creative thinking by comprehensively studying the fundamentals of music in advertising, practical processes, project planning, and evaluation criteria.

By structuring and verbalizing music rather than relying on "intuition," you can dramatically improve your planning design, persuasiveness, and reproducibility. Acquire the skills to make music a creative weapon and elevate your projects.

Profile: Seiya Matsumiya

Co-founder and CEO of Black Cat White Cat Music

Starting his career in the vibrant Southern California music scene in the early 2000s, he studied at Berklee College of Music before returning to Los Angeles to pursue music professionally. He has performed with renowned artists such as Flea (Red Hot Chili Peppers), Cat Power, and Maroon 5, while also engaging in music production for film, television, and advertising. In 2018, he established Black Cat White Cat Music in Tokyo. Since then, the company has handled music production for numerous domestic and international advertising campaigns, earning high acclaim at international advertising awards such as Cannes Lions, CICLOPE Berlin, and the Clio Awards. Based on this recognition, Matsumiya has served as a juror for these awards and was appointed Jury President for the "Entertainment Lions for Music" category at the 2025 Cannes Lions. Beyond advertising, the company continues to expand its reach...