SenseDrive Debuts at 45th Yokohama Port Opening Festival with Experiential Learning Programs

SenseDrive Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yuto Nakagami) is pleased to announce its debut exhibition at the 45th Yokohama Port Opening Festival, held on June 1-2, 2026, featuring its career-focused entertainment brand, 'Mitsuke-Iro'.

The company will exhibit within both the 'Flower Expo Street' area—established to build momentum for the 2027 International Horticultural Expo (GREEN×EXPO 2027)—and the 'Children's Job Experience' area. This limited-time event allows participants to experience the value of turning social challenges like food waste into opportunities and understand the entire lifecycle of work, from production and processing to communication and sales.

Background: Not Just 'Job Play' SenseDrive's exhibition goes beyond simple simulation. It is designed to demonstrate how various industries connect and circulate—from producing crops like cabbage (primary industry) to processing them into kimchi (secondary industry), and marketing and broadcasting via radio (tertiary industry). Participants learn the 'mechanism of society' and its appeal within a single area.

We provide authentic career education where children learn the backstage mechanisms used by local professionals, engaging their minds and bodies to tackle real-world social challenges.

Booth Overview June 1-2 [Flower Expo Street]: 'Yokohama Cabbage and Kimchi Job Experience' Focusing on local food loss, this workshop is open to everyone, from children to adults. Participants learn how 'substandard' but delicious Yokohama cabbages are transformed by professional expertise into 'Special Cabbage Kimchi.' Limited sales of the kimchi will also be available.

June 2 [Children's Job Experience Area]: Circular Economy Powered by Virtual Currency In this area, children earn 'kids' currency' for completing tasks and can spend it within the zone, learning the real-world economic cycle of 'working, earning, and spending.'

Example Roles: 1. 'Yokohama Kelp Planner': Turning environmental challenges into opportunities. 2. 'Children's Radio Station': Reporters and field correspondents for the Port Festival. 3. 'Urban Bamboo Forest Management': Creating new outlets for products like bamboo shoots. 4. 'One-Day Children's Wood Ear Mushroom Farm': Learning professional techniques from a 500-year-old farm.

Event Overview Dates: June 1 (Mon), 8:30-15:00; June 2 (Tue), 8:30-14:00 Location: Rinko Park *Details for workshop participation will be provided at the booth reception on the day.