SEVEN BEAUTY Launches 8 Nail Oils Under New 'Hakemaro' Brand

Brand Overview 'Hakemaro' is a new brand aimed at consumer users, developed by SEVEN BEAUTY, a company with a long history of producing salon-grade gel nails. Its defining feature is the uniquely designed applicator brush. The thickness, length, and flexibility of the brush have been rigorously tested to ensure anyone can apply the product evenly and without streaking.

New Roll-on Nail Oil Lineup The lineup features eight varieties: three unscented and five scented types. Professional nail technicians from the manufacturer were involved in the development to ensure optimal usability. The roll-on design allows for easy application on the go.

- Unscented Types (3 varieties): Star Crush, Sunny Shine, Pink Glow Volume: 7g Price: 770 yen (tax included)

- Scented Types (5 varieties): Jasmine Lux, Floral Spark, Peach Lumina, Strawberry Drop, Lavender Veil Volume: 7g Price: 770 yen (tax included)

Caring with Three Key Ingredients The oils are formulated with moisturizing ingredients. Squalane moisturizes the cuticle area, softening dry skin. Olive fruit oil, a plant-derived oil, hydrates dry nails and provides a natural shine. Additionally, Vitamin E is included to maintain the oil's freshness and keep fingertips healthy.

Generous 7g Volume Despite the compact and portable design, each bottle contains 7g. This is approximately 2.8 times the volume of the company's previous pen-type products.

Launch Information The 'Hakemaro' nail oils will be unveiled at 'Beauty World Japan Tokyo' on Monday, May 18, 2026, at 10:00 AM, with simultaneous sales starting on SEVEN BEAUTY's official online store, 'Laramaru.' The standard price is 770 yen (tax included). A special launch campaign offers a two-piece set at a 35% discount for 990 yen (tax included).