[New Product] 'Wear the Scent of a Bouquet in Your Hair' – Heat-Activated Beauty Hair Oil 'Anetsu Sunlit Bouquet' to Launch!

'Anetsu Sunlit Bouquet' is a high-function beauty hair oil that harnesses the heat from hair dryers and irons to repair hair with every styling session. Its carefully crafted fragrance is a gentle floral blend inspired by a bouquet bathed in sunlight. A gorgeous, sweet floral note woven from fresh rose, bergamot, and peony softly envelops the hair. Ahead of its official launch on Friday, July 10, 2026, pre-orders will be accepted from Tuesday, June 9 to Tuesday, June 30, 2026. During the pre-order period, the product will be available at a special 50% off price of 1,375 yen (tax included), down from the regular price of 2,750 yen (tax included). 'Anetsu Sunlit Bouquet' is a beauty hair oil that employs a patented Korean technology (Patent No. 10-1955703) to realize a hair care formulation focusing on heat from dryers and hair irons. Research results focusing on heat damage have also been published in an academic journal (Journal of Applied Biological Chemistry, 2022). It guides hair to a smooth, glossy, and moisturized finish while allowing users to enjoy the fragrance. Test results show an 8.6% increase in gloss, a 23.2% increase in firmness and resilience, a 2.3% increase in volume, approximately 32% reduction in hair protein loss, approximately 23% increase in hair strength, color retention after 14 shampoos, verified stability at high temperatures of 210°C, and a suppressive effect on saltwater-induced tangling. It is richly formulated with notable retinol and hair-beautifying ingredients. Specifically, it contains three protective ingredients: 'Retinol Palmitate' which supports cuticle care, 'Phytantriol' which forms a protective film and retains moisture, and 'Tocopheryl Acetate' which protects the hair. Additionally, it includes 18 types of amino acids (including serine, glycine, histidine, arginine, threonine, alanine, proline) and 19 types of plant oils (including grape seed oil, camellia oil, sunflower oil, baobab oil, macadamia nut oil, moringa oil). The texture is moderately thick yet doesn't easily drip from the palm, and it glides smoothly into the hair ends. Usage instructions: take an appropriate amount in your palm, apply from the mid-lengths to the ends, then dry with a hairdryer. It is also recommended as a styling care product before using hair irons or hot curlers. Recommended dosage: 1-2 pumps for short hair, 3-4 pumps for medium hair, 5-6 pumps for long hair. The pre-order period is from Tuesday, June 9, 2026 to Tuesday, June 30, 2026. The pre-order page is https://lalamaru.jp/item/47125/. The price is 1,375 yen (tax included). The new launch campaign starts from Friday, July 10, 2026, on the same sales page. Company profile: SEVEN BEAUTY Co., Ltd., established March 1, 2000. Business: Manufacturer and seller of professional salon supplies and cosmetics for esthetics, nails, eyelash extensions, and beauty/hair salons. EC site: https://7beauty.jp/, Consumer EC site: https://lalamaru.jp/, Corporate site: https://www.sevenbeauty.co.jp/. Contact: [email protected], Tel: 03-5812-7979.