[Aeon Kyushu x Shabondama Soap] Highly Popular Collaboration: Kyushu Local Collaboration Goods Tote Bag, Hand Towel, and Cap to be Released in Limited Quantities!

Shabondama Soap Co., Ltd. (Headquarters: Kitakyushu City, Fukuoka / President: Hayato Morita), a pioneer in additive-free soaps, will participate in the "Kyushu Local Company Collaboration Goods" developed by Aeon Kyushu Co., Ltd. Tote bags, hand towels, and caps featuring the familiar "Shabon-chan" will be released in limited quantities at "Aeon" and "Aeon Style" stores in Kyushu starting Friday, April 24, 2026. Through collaboration between locally rooted companies, the goal is to have more people know about the concept of additive-free soap and the brand's charm.

* The caps are scheduled to be released in mid-May. We will inform you again once the release date is decided.

Tote Bag A design on canvas fabric where you can enjoy various expressions and poses of Shabon-chan. It is a convenient size for daily use that can also fit A4 size items.

Hand Towel Ideal for carrying around daily, such as for washing hands while out. The Shabon-chan embroidery is the key feature.

Cap The front features Shabon-chan embroidery, and the side has a one-point embroidery of a "bubble" evoking soap. It is an item with casual playfulness that can become the centerpiece of your coordination.

Sales Overview Product Name: Aeon Kyushu x Shabondama Soap Kyushu Local Company Collaboration Goods Release Date: Friday, April 24, 2026 *Caps are scheduled to be released in mid-May. Available Stores: 57 "Aeon" and "Aeon Style" stores within Kyushu Price: Tote bag - Base price 980 yen (1,078 yen including tax) Hand towel - Base price 600 yen (660 yen including tax) Cap - Base price 1,980 yen (2,178 yen including tax)

Sales Overview (Background) Aeon Kyushu's "Company Collaboration Goods" has been well-received every time since its start in 2017, capturing customers' "Oshikatsu (supporting one's favorites)" and "souvenir demand." In the first installment of this term (released in January 2026), T-shirts with 10 patterns from 10 companies, socks, and boxer briefs were rolled out, generating responses such as being featured on SNS and TV. In this second installment, we are teaming up with a wide range of industries, including airlines, local drinks, and sake brewers, to further expand the lineup. In addition to "wearable" items, we are introducing items to "hold" and "wear on the head," broadening the scope of Oshikatsu.

* Some stores may not carry certain sizes, colors, or designs. For details, please contact each store.