What are the dates, times, and location of the "SEOUL LIFE" event?

The event has a pre-open for stakeholders on June 5, 2026 (Friday) and opens to the general public on June 6, 2026 (Saturday). The hours are 11:00-17:00 (last entry 16:30) at Maison KOSÉ Ginza (1-2F, 7-10-1 Ginza, Chuo-ku, Tokyo).

What is Shaddy's business purpose for exhibiting at this event?

As part of its 100th anniversary, Shaddy aims to create new touchpoints with younger demographics and verify the business potential of Korean beauty and trends.

What campaigns are available at the Shaddy booth?

Campaign 1 offers sweets from the Korean brand "Roromero" for following Shaddy's official Instagram or posting with tags. Campaign 2 offers Moomin x Shaddy collaboration sherbet jellies for completing a survey and following the Instagram account.

Are there any limitations on the campaign giveaways?

Yes, all campaign giveaways are in limited quantities and will end once they run out.

What is Shaddy Co., Ltd.'s business background?

Founded in 1926, Shaddy is a leading formal gift company operating about 2,200 stores (including online) and serves as a core retail channel for the Laox Group.

Shaddy Celebrates 100th Anniversary by Exhibiting at SEOUL LIFE Korean Beauty Event

Published Jun 5, 2026 11:00 PM ・ Updated Jun 14, 2026 12:07 AM ・ 2 min read ・ Source: PR TIMES

Shaddy Co., Ltd. is exhibiting at the SEOUL LIFE Korean beauty event at Maison KOSÉ Ginza starting June 6, 2026, to engage younger audiences, gather consumer data, and expand into experiential lifestyle products.

Celebrating its 100th anniversary, formal gift leader Shaddy Co., Ltd. is exhibiting at the Korean beauty event 'SEOUL LIFE' at Maison KOSÉ Ginza starting June 6, 2026 (with a private pre-open on June 5). This event showcases beauty brands, cosmetics, and food trends, aiming to establish touchpoints with younger consumers. At the Shaddy booth, visitors can participate in promotional campaigns: following or tagging Shaddy's official Instagram offers cookies or chocolates from the Korean dessert brand 'Roromero' (such as 'MINI DUBAI CHEWY COOKIE' or 'DUBAI STYLE'), and completing a survey with an Instagram follow awards a Moomin x Shaddy collaboration sherbet jelly. Shaddy, founded in 1926, operates about 2,200 retail stores (Salad Kan/Shaddy shops) and its e-commerce gift mall. The company seeks to expand beyond traditional gift-giving into lifestyle, experiential, and trend-driven businesses like Korean cosmetics. Customer data and SNS interactions gathered from this event will guide Shaddy's future product development and marketing strategies as it enters its next century.

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Source: PR TIMES
Category: business

Shaddy Celebrates 100th Anniversary by Exhibiting at SEOUL LIFE Korean Beauty Event

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