South Korean Skincare Brand 'p’ffeel' Launches Officially in Japan

South Korean peel-off wrapping mask 'p’ffeel,' featuring an 'apply, dry, and peel' process, has officially launched in Japan.

Turning skincare into a special daily moment. The South Korean brand 'p’ffeel,' based on the concept of 'PEEL, FILL, and FEEL,' has officially entered the Japanese market. Its recent free monitor recruitment on Instagram gained significant attention from beauty enthusiasts.

Shade Co., Ltd. announced the official launch of the South Korean brand 'p’ffeel' in Japan. As the first phase, the company introduced three types of peel-off wrapping masks: Red Bean, Caviar, and Gold Pearl.

Background of the Japan Launch

In recent years, the Korean cosmetic market has seen a growing interest in products that emphasize not just results, but also the enjoyment and experiential value during use. This trend led to the creation of p’ffeel.

p’ffeel proposes special care time at home, akin to a salon experience, through its 'apply, dry, and peel' process. The brand enters the Japanese market with the philosophy that skincare should be enjoyed as an experience, not just a procedural task.

About p’ffeel

p’ffeel is a South Korean skincare brand. The name represents three elements: 'PEEL,' 'FILL,' and 'FEEL.' The brand aims to provide a skincare experience where users enjoy the entire process of application and removal, achieving smooth and moisturized skin.

First Wave: Three Types of Wrapping Masks

The initial launch features three types of peel-off wrapping masks:

- p'ffeel Red Bean Collagen Wrapping Mask For those seeking a smooth application and a special touch to their skincare routine.

- p'ffeel Caviar Collagen Wrapping Mask For those wanting a rich, moisturizing skincare experience at home.

- p'ffeel Gold Pearl Collagen Wrapping Mask For those looking for a radiant glow and a special skincare moment.

Instagram Monitor Campaign

The brand held a free monitor campaign on its Japanese Instagram account (@pffeel_jp). During the five-day recruitment period, it received 149 applications, leading the company to double the number of monitor winners.

Future Outlook

Starting with wrapping masks, p’ffeel plans to expand its skincare product line in Japan and is exploring further additions to its lineup.

Product Overview

Brand: p’ffeel Product: Collagen Wrapping Mask Types: Red Bean / Caviar / Gold Pearl Price: 3,500 JPY (tax included) Sales Channels: Qoo10, Rakuten, Amazon, Yahoo! Shopping, etc.