'Chosen by AI, Generating Deals': The Future of B2B Websites

'Since 2025, website traffic has clearly decreased...' Many marketing professionals are feeling this sense of crisis. Traditional SEO, which focuses on targeting keywords to improve rankings, is no longer sufficient in a search environment where AI selects and filters information. This is why AIO (AI Optimization) is gaining attention. In this webinar, Shanon, a marketing automation vendor that undertook a bold structural reform due to concerns over its 'AI evaluation,' will join forces with LANY (a pioneer in AIO/SEO) and GIG (a specialist in information architecture) to reveal the concrete steps for 'teaching AI to correctly learn about your company and include it in comparison candidates.'