SHEGLAM, a global cosmetics brand operating in over 150 countries and regions, launched its new concealer, 'Hideaway Full-Coverage Concealer,' on Monday, May 25, 2026. This product is a liquid concealer that combines high coverage with moisturizing properties. Formulated with hydrating ingredients such as sodium hyaluronate and glycerin, it blends easily into the delicate eye area and fits the skin perfectly. Furthermore, it contains plant-derived oils like shea butter and jojoba seed oil, providing a moist feel and a smooth finish. The collection features 14 shades, offering a wide lineup for various base makeup needs, from basic colors that match any skin tone to color-correcting shades. Notable colors include 'Fair' for a translucent look, 'Nude' and 'Buttercream' for a natural blend, 'Pink' for a bright impression, and 'Matcha' to naturally cover redness and acne scars. It is an ideal item for seasons when dryness from UV rays and air conditioning is a concern. Why not enjoy your daily makeup with a light and natural finish this summer?
FACT BOX
- Source: PR TIMES
- Category: Product Launch
- Organizations: SHEGLAM