SHEIN Releases 2025 Global Circularity Study Highlighting Practicality and Durability

Global fashion brand SHEIN published its '2025 Global Circularity Study,' surveying 15,461 users across 21 regions. The report reveals that practicality—specifically price (71.6%) and fit (66.7%)—remains the primary driver for apparel purchases. Interestingly, consumers define sustainability through durability and long-lasting quality rather than just eco-friendly materials. While garment reuse via gifting to family and friends is common (82.6%), formal recycling remains a challenge at 37.2% due to limited access and lack of local facilities. The study emphasizes the need for physical infrastructure like collection boxes to advance circular fashion.