SHIBUYA109 Appears on Online Game Platform "Roblox"! Original Game 'FASHION RUNWAY SHIBUYA109' Launched to Enjoy Fashion Experience in the Store!

SHIBUYA109 Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ayumi Ishikawa; hereinafter, "the Company"), under its corporate philosophy of "Making You SHINE!", is entering the metaverse and NFT business with the aim of making the "now" of new generations shine and fulfilling their dreams and wishes.

This time, the Company has released an original game 'FASHION RUNWAY SHIBUYA109' on March 31, 2026 (Tuesday) on the globally popular online game platform "Roblox." This game allows players to enjoy fashion coordination battles in a recreated SHIBUYA109 Shibuya store within the game.

SHIBUYA109 Appears on Online Game Platform "Roblox"

"Roblox" is an online platform where users can play games (experiences) created by others, or create and publish their own games. It is played by 150 million people daily worldwide, with a particularly large number of young users, leading to an increasing number of companies targeting young people entering the platform.

The newly released 'FASHION RUNWAY SHIBUYA109' is a coordination battle online game themed around fashion, role-play, and social interaction. It is expressed in a fancy and pop worldview familiar to Roblox users, inspired by the streets of Shibuya and the interior of the SHIBUYA109 Shibuya store.

Anyone can easily and freely enjoy the "joy of expressing their own style" online, such as selecting items and creating outfits with the latest trends in mind.

'FASHION RUNWAY SHIBUYA109' Overview

① Enjoy and compete with your own fashion coordination

Players freely try on items at shops on the floor according to a changing fashion theme each time, complete their own coordination, and compete for scores.