Shinker Inc.'s Shizuoka-Focused Influencer PR Service 'S-CONNECT' Surpasses 300 Campaign Assignments and 100 Registered Influencers, Supporting Business Awareness, Customer Acquisition, and Sales Growth through Localized Casting

Challenges Faced by Local Businesses in Influencer PR

While SNS-based promotions have become commonplace, many local businesses hesitate to implement influencer PR due to challenges such as not knowing which influencers to approach, unclear procedures or market rates for collaboration, and insufficient time for communication and project management. Additionally, it is difficult for businesses with limited budgets to find creators who match their commercial zones, and many report inadequate results from their efforts.

'S-CONNECT' by Shinker Inc. was developed to address these region-specific challenges. As a Shizuoka-focused influencer PR service, it offers end-to-end support—from campaign planning and optimal influencer selection to casting, project management, and performance evaluation—helping businesses expand awareness, attract customers, and increase sales.

Supporting Businesses and Municipalities with Shizuoka-Specialized Influencer PR

About S-CONNECT

S-CONNECT is a local influencer PR service connecting businesses, municipalities, and influencers specifically within Shizuoka Prefecture.

Leveraging a locally rooted creator network and expertise in SNS marketing, it supports businesses and local governments in increasing awareness, attracting customers, and boosting sales.

By utilizing a network centered on nano and micro-influencers with influence in Shizuoka Prefecture, S-CONNECT casts the most suitable creators based on a company’s business zone and target audience. The service provides one-stop support from campaign planning and influencer selection to outreach, project management, post direction, and performance evaluation, enabling even businesses new to influencer marketing to adopt it with confidence.

Furthermore, by leveraging its region-specific network, S-CONNECT delivers high cost-effectiveness even with limited budgets. It goes beyond mere awareness expansion, offering influencer marketing campaigns that drive tangible results such as store visits, service usage, and app downloads tailored to each business’s goals.

Supporting PR for Diverse Industries and Municipalities with 300+ Campaign Assignments

Since its launch in September 2024, S-CONNECT has supported influencer PR campaigns for a wide range of industries and sectors, including restaurants, commercial facilities, tourism, transportation, sports facilities, and local governments. By implementing optimal casting based on region and target audience, it has achieved promotional outcomes aligned with specific goals—not only increasing awareness but also driving store visits, service adoption, and event attendance.

<PR Achievements by S-CONNECT>

PATON: Bakery Tea Life: Politics

Fujieda Mobi: Fujieda City Taxi Station Café at Shizuoka Station: New Opening

Shobugaike Golf Center: Sports Pixie433: Facial Esthetic

Shizuoka Toho Hall: Movie Theater Liberty Co., Ltd.: Entertainment

As demonstrated, S-CONNECT supports influencer PR across industries and sectors, tailoring campaigns to each client’s objectives and target audience. Through industry- and purpose-specific casting, it has successfully delivered numerous promotional campaigns that drive real results, including increased awareness, customer visits, service usage, and event participation.

Three Reasons Why S-CONNECT Is Chosen

The success of S-CONNECT is supported by its unique service model. By leveraging a localized network and SNS marketing expertise, it delivers optimal influencer marketing solutions for businesses and municipalities within Shizuoka Prefecture.

① Shizuoka-Specific Casting S-CONNECT engages influencers with influence in Shizuoka Prefecture to deliver optimal PR campaigns tailored to each client’s business zone and target audience. By leveraging a regionally focused network, it provides efficient and cost-effective influencer marketing.

② One-Stop, Hassle-Free Operational Support Based on client interviews, S-CONNECT selects the most suitable influencers and provides end-to-end support—from casting and project management to post direction and performance evaluation.

③ High Engagement Through Nano and Micro-Influencers S-CONNECT casts nano and micro-influencers with strong local influence, prioritizing engagement rates and audience alignment. This approach enables campaigns that not only raise awareness but also drive store visits and service usage.

Casting That Delivers Results—Beyond Follower Count

Simply hiring influencers with large follower counts does not guarantee results. S-CONNECT emphasizes engagement rates and audience affinity, not just follower numbers, when selecting influencers.

In particular, nano and micro-influencers, who maintain close relationships with their followers, are well-suited for localized content and are more likely to drive concrete actions such as store visits and service adoption.

Influencer PR Market Rates and S-CONNECT’s Pricing Plan

In typical influencer PR campaigns, costs are often set at 2–4 yen per follower or 3–20 yen per view. For example, targeting 30,000 people may incur casting fees plus production management, travel, and reporting costs, totaling approximately 150,000 to 200,000 yen. Costs may be even higher when collaborating with influencers who have over 100,000 followers.

S-CONNECT leverages its Shizuoka-focused network of nano and micro-influencers to deliver regionally optimized casting and highly cost-effective promotions.

Clients are only required to provide their product or service and confirm the casting details (influencer list). S-CONNECT handles all promotional activities—from interviews and goal setting to influencer selection, casting, direct messaging, post management, and report creation—on a one-stop basis.

Pricing is 150,000 yen (excluding tax) plus product/service provision, enabling outreach to influencers with a combined follower base of approximately 50,000.

Launch Promotions in as Little as Two Weeks

With S-CONNECT, PR posts by influencers can begin as soon as two weeks after application.

After inquiry, the service operations team conducts an interview and creates an influencer list tailored to the client’s promotional goals and target audience within one week. After client confirmation, S-CONNECT manages outreach and project execution to ensure smooth campaign implementation.

Businesses and municipalities considering influencer marketing are encouraged to contact us for more information.

Click here to inquire