Shinker Appoints Tomohiko Nanami as Head of Advertising Division and Hamamatsu Branch Manager, Strengthening Marketing Structure Focused on Business Outcomes

"Advertising budgets are increasing, but company profits aren't growing."

Many businesses face this challenge.

Even if click-through rates or CPA (cost per acquisition) improve, marketing cannot be considered truly successful unless these efforts translate into core business KPIs such as revenue, profit, and LTV (customer lifetime value).

Shinker Co., Ltd. (headquartered in Shizuoka City, Shizuoka Prefecture; CEO: Mitsuru Soneda) is pleased to announce the appointment of Tomohiko Nanami as Head of the Advertising Division and Manager of the Hamamatsu Branch.

This appointment is not merely an organizational change.

It is a strategic personnel decision to further strengthen Shinker’s role as a marketing partner that drives business outcomes—not just an advertising operations agency—under its mission of "evolving regional areas through digital marketing."

Mr. Nanami has extensive experience providing end-to-end support, including marketing strategy design, funnel optimization, web advertising operations, LINE marketing, LPO (landing page optimization), GA4 analytics, and data analysis.

His guiding principle is simple:

"Track business metrics, not dashboard metrics."

He believes marketing strategies should be designed and continuously improved with a focus on business outcomes such as sales, profit, LTV, and overall growth—not just clicks or conversion counts.

Moreover, rather than pushing media-first solutions, he develops tailored marketing strategies by analyzing clients’ business models, customer journeys, and competitive landscapes, integrating optimal channels such as SEO, paid advertising, LINE, and social media to deliver measurable results.

He holds multiple certifications, including SEO Level 1 Certification, Google Ads Certification, Google Analytics Individual Qualification (GAIQ), and SNS Risk Management Certification. Leveraging both expertise and hands-on experience, he has supported a wide range of clients—from regional businesses to nationwide enterprises.

As Head of the Advertising Division, he will drive improvements in advertising quality across Shinker, while as Hamamatsu Branch Manager, he will intensify marketing support for companies in western Shizuoka Prefecture.

Shinker Co., Ltd. provides comprehensive, end-to-end marketing services—from strategic planning and campaign execution to analysis and optimization. Committed to being a marketing partner that delivers real business growth, not just ad operations, Shinker will continue supporting regional enterprises in their growth journeys.