【Survey of 110 HR & Admin Managers Reveals True Potential of 'Oki-Shokudo' Amid Rising Prices】95.5% Find Attractive the Model of Purchasing at Wholesale Prices with Flexible Retail Pricing; Over 80% Plan to Enhance Meal Support Within One Year

Shinko Holdings Co., Ltd. (Headquarters: Amagasaki City, Hyogo Prefecture; Representative Director: Tadashi Yamasaki; hereinafter 'Shinko Holdings') announces the results of a survey conducted among 110 HR and administrative managers involved in planning and implementing employee benefits, targeting those who have already introduced or are considering meal subsidies and 'oki-shokudo' (office pantry) services. The survey examines the current state of employee meal support amid rising prices.

01｜95.5% of HR and administrative managers find the model of purchasing oki-shokudo products at wholesale prices and freely setting retail prices to be 'attractive'

02｜Over 80% are either 'actively planning' or 'seriously considering' enhancing meal support, clearly indicating growing interest driven by inflation

03｜The top challenge to address: 'Want to introduce while keeping costs low' at 38.2%, the highest response

Download the full survey report here:

https://www.shinko-jp.com/dl-20260617-survey-document/

Survey Overview

Survey Title: Survey on the Current State of Employee Meal Support Amid Rising Prices

Methodology: Online survey planned by IDEATECH’s research marketing platform 'Risappy®'

Survey Period: April 6–7, 2026

Valid Responses: 110 HR and administrative managers involved in employee benefits planning and implementation, who have introduced or are considering meal subsidies or oki-shokudo services

※ Percentages are rounded to the second decimal place, so totals may not sum exactly to 100.

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1. When using this information, please clearly credit 'Shinko Holdings Co., Ltd.' as the source.

2. For website use, please include the following source link:

URL: https://www.shinko-jp.com

95.5% of managers find attractive the model of purchasing oki-shokudo products at wholesale prices and freely setting retail prices

When asked, 'Q1. If you could purchase oki-shokudo service products at wholesale prices lower than regular retail prices and freely set the selling price to employees, would you find this model attractive?' (n=110), 60.0% responded 'Very attractive' and 35.5% 'Somewhat attractive'.

Q1. If you could purchase oki-shokudo service products at wholesale prices lower than regular retail prices and freely set the selling price to employees, would you find this model attractive?

・Very attractive: 60.0%

・Somewhat attractive: 35.5%

・Not very attractive: 4.5%

・Not at all attractive: 0.0%

・Don’t know/Can’t answer: 0.0%

Reasons for attractiveness: 'Can offer products at lower prices to employees' at 70.5% (highest), closely followed by 'Can reduce corporate welfare expenses' at 68.6%

When asked, 'Q2. For those who answered 'Very attractive' or 'Somewhat attractive' in Q1, please explain why you find it attractive. (Multiple answers allowed)' (n=105), responses included 'Can offer products at lower prices to employees' (70.5%), 'Can reduce corporate welfare expenses' (68.6%), and 'Can respond flexibly even during inflation' (41.0%).

Q2. For those who answered 'Very attractive' or 'Somewhat attractive' in Q1, please explain why you find it attractive. (Multiple answers allowed)

・Can offer products at lower prices to employees: 70.5%

・Can reduce corporate welfare expenses: 68.6%

・Can respond flexibly even during inflation: 41.0%

・Can set different prices per location or department: 33.3%

・It’s a mechanism not available in other services: 10.5%

・Others: 0.0%

・Don’t know/Can’t answer: 0.0%

96.4% of managers consider it important that the oki-shokudo service can be introduced even in small offices (with just a few employees)

When asked, 'Q3. When selecting an oki-shokudo service, do you consider it important that it can be introduced even in small offices (with a few employees)?' (n=110), 57.3% answered 'Strongly agree' and 39.1% 'Somewhat agree'.

Q3. When selecting an oki-shokudo service, do you consider it important that it can be introduced even in small offices (with a few employees)?

・Strongly agree: 57.3%

・Somewhat agree: 39.1%

・Somewhat disagree: 2.7%

・Strongly disagree: 0.0%

・Don’t know/Can’t answer: 0.9%

Over 80% of managers are either 'planning' or 'seriously considering' strengthening meal support within the next year due to inflation

When asked, 'Q4. Due to rising prices, do you plan to strengthen employee meal support (new introduction or expansion) within the next year?' (n=110), 41.8% answered 'Actively planning' and 41.8% 'Seriously considering'.

Q4. Due to rising prices, do you plan to strengthen employee meal support (new introduction or expansion) within the next year?

・Actively planning: 41.8%

・Seriously considering: 41.8%

・Would consider depending on budget: 12.7%

・No plans at this time: 3.6%

・Don’t know/Can’t answer: 0.0%

Top challenges in meal support: 1st 'Want to introduce while keeping costs low' at 38.2%, 2nd 'Want to provide uniformly across all locations' at 29.1%

When asked, 'Q5. What is the biggest challenge you want to address in employee meal support?' (n=110), 'Want to introduce while keeping costs low' received 38.2%, and 'Want to provide uniformly across all locations' received 29.1%.

Q5. What is the biggest challenge you want to address in employee meal support?

・Want to introduce while keeping costs low: 38.2%

・Want to provide uniformly across all locations: 29.1%

・Want to increase employee utilization: 20.0%

・Want to expand healthy meal options: 10.9%

・Want to reduce operational workload: 0.9%

・Want to meet diverse employee needs: 0.9%

・Others: 0.0%

・No particular challenges: 0.0%

・Don’t know/Can’t answer: 0.0%

Approximately 60% of managers are already 'actively using' oki-shokudo as a BCP (business continuity) measure

When asked, 'Q6. Are you aware that oki-shokudo services can also be used as a corporate stockpiling measure (BCP measure)?' (n=110), 59.1% answered 'Aware and currently using', and 28.2% 'Aware but not using'.

Q6. Are you aware that oki-shokudo services can also be used as a corporate stockpiling measure (BCP measure)?

・Aware and currently using: 59.1%

・Aware but not using: 28.2%

・Was unaware: 11.8%

・Don’t know/Can’t answer: 0.9%

97.3% consider it important that oki-shokudo can be introduced immediately without installation work