Shinmei Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Masuo Fujio; hereinafter "the Company") will renew the packaging for its plant-based food series that harnesses the power of brown rice.
In April 2026, the product name and design of "Brown Rice Yogurt" will be refreshed, followed by a design renewal for "Brown Rice Shred" in May 2026.
Background: The Challenge of "Practicing" Gut Health but Not "Feeling the Effects"
With increasing health consciousness, approximately 75% of people are currently interested in "gut health," and 29% are already practicing it.
The top food consumed for gut health is "yogurt (89%)," but only a mere 15% of people actually feel its effects.
Source: Maruzen Pharmaceuticals Co., Ltd. "Intestinal Activity Awareness Survey" (conducted September 2025)
【What foods are used for gut health?】
【Do you feel the effects of eating yogurt?】Source: Neo Marketing Inc. "Internet Survey" (conducted March 2019)
One of the reasons for this is thought to be "insufficient dietary fiber."
If there is a lack of water-soluble dietary fiber, which is a nutrient source for lactic acid bacteria, the lactic acid bacteria will not be sufficiently activated. Modern Japanese people are said to be deficient in approximately 2 to 4g of dietary fiber per day.
"Gut Health* x Fermented Brown Rice Yogurt" - Covers "Daily Dietary Fiber Deficiency" with 1/6 Pack
"Gut Health* x Fermented Brown Rice Yogurt" focuses on the importance of dietary fiber in gut health.
・Top-class*[1] dietary fiber content: Contains 6.7g of dietary fiber per 100g, making it one of the top-class yogurts on the market.
・Easily supplement dietary fiber deficiency: Just 1/6 pack (approx. 60g) can smartly supplement the daily dietary fiber deficiency.
・Carefully selected plant-based ingredients: Uses domestic brown rice flour, achieving zero cholesterol and free from 28 specified allergens.
・Evolved design: Pursuing simplicity, the package has been refreshed to convey "the importance of dietary fiber" at a glance.
* Supplying insufficient dietary fiber to the gut
*1 As of January 2026. According to our company's research. Products with dietary fiber content of 4.9g/100g or more are evaluated as top-class.
＜Existing Design＞
＜Renewed Design＞
【Product Overview】
Product Name
Gut Health* x Fermented Brown Rice Yogurt
Net Content
350g
Case Quantity
6 units
JAN Code
4905671880103
Storage Method
Refrigerate below 10℃
Suggested Retail Price
Open Price
* Supplying insufficient dietary fiber to the gut
*1 As of January 2026. According to our company's research. Products with dietary fiber content of 4.9g/100g or more are evaluated as top-class.
"Brown Rice Shred" Also Gets a New Look
The plant-based cheese-style food "Brown Rice Shred" will also be renewed to ensure consistency across the series.
・Package Color:
Based on a yellowish-green color, expressing the lightness unique to plant-based products and "gentleness to the body."
・Wide Range of Uses:
Can be enjoyed for its melting texture when heated, or used as a topping for salads without heating.
・Safety and Security:
Free from 28 specified allergens and adopted for school lunches.
＜Existing Design＞
＜Renewed Design＞
Product Name
Brown Rice Shred
R7_Shinmei Brown Rice Shred 1kg x 10
Net Content
200g
1kg
Case Quantity
12 bags
10 bags
JAN Code
4905671000129
4905671000440
Storage Method
Refrigerate below 10℃
Refrigerate below 10℃
Suggested Retail Price
350 yen
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Brand Site Renewal
Along with the package design renewal, the brand site has also been reborn.
We introduce our commitment to products and their appeal in more depth. Please take a look.
Brand Site https://products.akafu
FACT BOX
- Source: PR TIMES
- Category: News