Private Brand 'Shizenha Style' Launches Domestic Pure Rice Mirin Using Domestic Ingredients, Promoting Resource Circulation with Reusable Bottles

On May 25, 2026, Co-op Shizenha (Consumers' Co-operative) will launch 'Shizenha Style Domestic Pure Rice Mirin' under its private brand 'Shizenha Style.' By brewing with domestic glutinous rice and rice koji, combined with rice shochu made from domestic rice, it offers a rich aroma and deep flavor derived from the natural sweetness and umami of the glutinous rice. Furthermore, expanding on the reusable bottle initiative started with the 'Shizenha Style All-Purpose Soup Base,' the co-op has adopted reusable bottles for this product as well, further promoting resource circulation efforts.

[Product Information] - Product Name: Shizenha Style Domestic Pure Rice Mirin - Reference Price: 710 yen [781 yen (tax included)] 360ml - Ingredients: Glutinous rice (domestic), rice koji (domestic rice), authentic rice shochu - Manufacturer: King Jozo Co., Ltd. - Ordering Starts: May 25, 2026 (bi-weekly listing) * The product is available to members of the 5 Co-op Shizenha co-ops (across 2 prefectures and 8 districts).

Features of Shizenha Style Domestic Pure Rice Mirin: - Commitment to Ingredients: Uses domestic glutinous rice and rice koji, brewed with rice shochu from domestic rice. - 'Domestic-Oriented Declaration': Co-op Shizenha advocates for protecting domestic agriculture, livestock, and fisheries to increase food self-sufficiency. - Traditional Brewing Method: Brewed through a time-consuming saccharification and maturation process using domestic rice shochu, resulting in a gentle, natural sweetness and rich aroma. - Reusable Bottles Born from Member Feedback: Based on members' desire to reduce environmental impact in daily life, the initiative began in 2022, and this product represents a new expansion of the program.

Co-op Shizenha 2030 Vision: '3. Reduce future environmental impact': We continue to promote recycling projects that treat waste as reusable resources.