Heisei Kogyo Co., Ltd.'s 'Afforestation Pachinko' Project Exceeds 5,000 Trees Planted

Heisei Kogyo Co., Ltd. (Headquarters: Hitachinaka City, Ibaraki Prefecture) is pleased to announce that its 'Afforestation Pachinko' project, an initiative contributing to environmental conservation through amusement, has surpassed a cumulative total of 5,000 trees planted.

These 5,000 trees are equivalent to approximately 2-3 hectares of green space, a scale that creates new greenery comparable to several school grounds. A major feature of this initiative is that customers' gaming experience directly contributes to the natural environment in a tangible way.

This initiative was first introduced at ALIVE Ota store in September 2025. Subsequently, it was gradually expanded, and by April 24, 2026, its implementation was completed across all 14 operating stores. This will further accelerate afforestation activities in the future.

Comment from Representative Director Katagiri "At Heisei Kogyo, under our corporate philosophy of 'More new, always fun,' we aim to provide new value and sustainable enjoyment to society through our business.

'Afforestation Pachinko' is an initiative where customers' 'fun time' directly leads to environmental contribution. We will continue to develop and expand this activity as one that broadens the value of play and connects to the future."

About Our Corporate Philosophy and Initiatives Even in an uncertain era, we value the desire for our employees and visiting customers to feel more enjoyment in their lives. We aim to be a company and stores where employees and customers can 'always' enjoy themselves, while 'more' challenging new things through our business.

Furthermore, from the perspective of SDGs and ESG, we position environmental and social contribution as important management themes. Through initiatives such as 'Afforestation Pachinko,' we will contribute to the realization of a sustainable society.

Moving forward, a synergistic effect from the full store rollout is expected to lead to a further increase in the number of trees planted. Please pay attention to its growth speed.

Heisei Kogyo Co., Ltd. will continue to strive for both the creation of new value in entertainment and social contribution.

【Afforestation Pachinko Implementing Company Overview】 Company Name: Heisei Kogyo Co., Ltd. Pachinko Hall Name: ALIVE Headquarters: 2736 Mawatari, Hitachinaka City, Ibaraki Prefecture Representative Director: Masaki Katagiri Established: February 1989 Website: https://www.heisei-hd.co.jp/

【Contact Information for this Matter】 Company Name: Chikyu no Tame ni Co., Ltd. Headquarters: 1-3-1 Umeda, Kita-ku, Osaka City, Osaka Prefecture Representative Director CEO: Katsuyoshi Naito Established: January 2025 Website: https://shokurin-pachinko.jp/

Inquiries Chikyu no Tame ni Co., Ltd. Public Relations: Urayama Email: [email protected] Contact Form: https://shokurin-pachinko.jp/contact