[New Product] Non-wire, No-squeeze, Yet Lifting! New Functional Non-wire Bra with Silk-like Texture for All-day Comfort.

HEAVEN Japan Co., Ltd., which develops and sells 'Appropriate Lingerie®' that caters to the hearts and bodies of individual women, began selling a 'Non-wire Bra' on its online shop on May 23rd that firmly gathers and lifts the bust despite having no wires. Many customers who consult with HEAVEN Japan have noticed that their bust position has started to sag after wearing non-wire bras or innerwear with cups every day. For those who 'dislike wires' or 'dislike squeezing but want to look proper,' a non-wire bra that combines comfort and correction has arrived. Its unique three-dimensional structure gathers the bust to the center, forming a plump and natural silhouette. It firmly supports the bust, which tends to flow outward and downward due to daily gravity. It addresses various bust concerns such as postpartum volume loss, sagging, and wide-set breasts, maintaining the functions of corrective lingerie despite being non-wire. Because power net is used at the base of the cups, it provides a fit and stability that is hard to shift even when moving, despite being non-wire.