Experience the Life-Changing Power of the Right Bra in Tokyo! HEAVEN Japan Pop-Up Shop Opens at Yurakucho Marui from July 17–30, Offering Professional Fittings, Try-Ons, and Purchases.

HEAVEN Japan Inc. (headquartered in Kawachinagano City, Osaka Prefecture; CEO: Takashi Matsuda), a company dedicated to developing and selling "Proper-Fit Underwear®" that supports every woman’s body and mind, will host a pop-up shop at Yurakucho Marui from Friday, July 17 to Thursday, July 30, 2026. The event will offer professional fitting experiences to help women find their ideal underwear.

According to our survey, approximately 80% of women wear the wrong bra size. One major reason is the lack of opportunities to learn about lingerie during adolescence, making it difficult even to consult with mothers or friends. As a result, many women choose bras "randomly" and never update their knowledge.

At HEAVEN Japan, we plan and develop our own products to recommend lingerie that suits each woman’s concerns, ideal look, body shape, and flesh texture. We also offer services that allow customers to receive advice from lingerie professionals online, as well as free exchange and return services.

Our "HEAVEN Japan Fitting Experience Salon," with two locations in Tokyo and Osaka, provides personalized consultations and recommends perfectly fitting lingerie for each customer.

Responding to numerous customer requests from cities such as Yokohama, Tokyo, Osaka, Nagoya, and Hakata, we are excited to announce the third pop-up shop in Tokyo. Our goal is to create more opportunities for women to consult with professionals, experience how the right lingerie improves comfort and body shape, and ultimately increase the number of women wearing perfectly fitting bras.

Receive expert advice from lingerie professionals and see, try, and purchase your ideal pieces!

At this pop-up shop, we will feature our flagship product, the "Original Side-Fat Catcher," which has surpassed 800,000 units sold, along with popular items like "Vischellina" and "Shin Kyofujiko Bra," as well as new arrivals including sports bras and wire-free bras. With 73 sizes available, from C65 to M100, you can experience firsthand how the right product can address your specific concerns and body type.

2026 Autumn/Winter New Collection Preview Also Held!

Starting July 21, we will simultaneously host HEAVEN Japan’s 2026 Autumn/Winter New Collection Preview within the pop-up shop. Attendees will receive the 2026 Autumn/Winter catalog.

This is a great opportunity to be among the first to check out new colors and new products—don’t miss it!

Drop in anytime—no reservation needed—for a relaxed fitting experience!

At this pop-up shop, you can receive personalized product and size recommendations from HEAVEN Japan’s professional advisors. The session takes only 15 to 20 minutes, making it easy to try during a shopping break. *We may distribute tickets during busy periods.

Going forward, we will continue to support every woman’s body and mind through "Proper-Fit Underwear®" tailored to their lifestyles.

Event Details

Dates: July 17 (Fri) – July 30 (Thu), 2026

Location: Calendarium D02, 3F, Yurakucho Marui

2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006

Opening Hours: 11:00 AM – 8:00 PM *On the final day, last entry at 6:00 PM, closing at 7:00 PM.

Pop-up Shop Details: https://shop.heaven-jp.co.jp/pages/popup_yurakucho

<Reference URLs>

HEAVEN Japan Fitting Experience Salon https://shop.heaven-jp.co.jp/pages/salon

HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/

HEAVEN Japan Corporation (Corporate Site) https://heaven-jp.co.jp/