HEAVEN Japan Co., Ltd. (Headquarters: Kawachinagano City, Osaka Prefecture; CEO: Takashi Matsuda), a company dedicated to developing and selling "Proper Underwear®" that supports women’s physical and emotional well-being, began selling two new autumn colors—Black Chocolate and Antique Green—for its popular 'Shin-Mune Fuzjiko Bra' on its official online shop starting September 8. This innovative bra instantly lifts the bust line and creates a youthful, sculpted bust shape with just one wear.

As women age, body contours often lose definition—busts may sag due to chest thinning, lose firmness after breastfeeding, or change shape so drastically that bra cups no longer fit properly. Breast concerns worsen over time due to gravity’s effects.

The 'Shin-Mune Fuzjiko Bra' is a corrective bra designed to lift even soft, mature breasts without cup gaping. As breast tissue softens with age, it tends to shift sideways or backward. This bra captures that displaced tissue, reshaping it into a sleek side profile and a perky, uplifted bust. With its stylish design—unlike typical corrective lingerie—it gained instant popularity upon its July 2022 launch, with multiple sizes selling out quickly. Now, a new design with a softer, more elegant aesthetic is introduced.

By firmly lifting tissue from the sides and back, the bra significantly elevates bust position while slimming the underarm and back areas into a sharp, clean silhouette. Even women whose breast tissue has softened with age can achieve a beautifully reshaped bust.

No Cup Gaping

The 'Shin-Mune Fuzjiko Bra' achieves gap-free, youthful bust shaping through five key innovations:

3D Four-Piece Cup Design for Perfect Fit and Natural Shape

To match the natural 3D shape of breasts, bra cups are constructed from multiple panels. While most bras use two- or three-panel cups, HEAVEN Japan uses a proprietary four-panel construction, ensuring exceptional fit without gaping and creating a natural, rounded contour.

Four-Piece Cup

High-Side Design with Double Bones for Secure Support

The underband features a high-side design to firmly hold lifted tissue. Two integrated bones in the band catch and prevent breast tissue from spilling into the sides or back. A triple-row, three-column hook-and-eye closure enhances stability and keeps stray tissue securely in place.

High-Side Design

Ergonomic Design for Daily Comfort

Given the bra’s high contact with the body, every detail is carefully engineered for comfort.

The proprietary 3D wire, developed through repeated prototyping, follows the body’s natural curves to minimize wire-related discomfort.

Proprietary 3D Wire

Straps are designed for both comfort and stability. Their position and angle are optimized to accommodate natural breast movement during activities like raising arms.

Strap Design Aligned with Body Movement

Soft, Skin-Friendly Materials and Processing

To ensure irritation-free wear, selection labels are printed (not stitched), eliminating itchy textures. The hook-and-eye closures are heat-treated to prevent seam exposure against the skin. Additionally, premium materials are selected for a soft, comfortable feel.

Exceptional Skin Comfort

Expanded to 62 Sizes Based on Customer Demand

Available in 62 sizes: cup sizes C to M and band sizes 65 to 90. Choosing the correct size is essential for optimal breast support. To ensure every woman—regardless of body type—can find her perfect fit, all sizes are priced the same, even larger sizes that use more fabric. The design remains consistent across all sizes, so every woman enjoys the same stylish look.

Extensive Size Range

Two Sophisticated Autumn Colors

'Black Chocolate' blends deep black with warm undertones, offering a refined luster that enhances femininity. 'Antique Green' features a muted khaki tone that blends naturally with skin, making it ideal for everyday wear. Both colors exude subtle, mature elegance and are versatile for any occasion.

HEAVEN Japan’s lingerie embodies over 45 years of pattern-making expertise, integrating thoughtful design into every detail to deliver comfort, bust-shaping functionality, and enhanced silhouette under clothing. Through repeated prototyping and staff fitting sessions, only products that meet the highest standards are released.

Moving forward, the company remains committed to providing "Proper Underwear®" tailored to women’s lifestyles, supporting each woman’s physical and emotional well-being.

<Product Information> Product Name: Shin-Mune Fuzjiko Bra Price: ¥7,480 (tax included) Sizes: Cups C–D, Band 65–80 cm Cups E–M, Band 65–90 cm

*Black Chocolate, Antique Green, and Mauve Pink available for L–M cups Colors: Black Chocolate, Antique Green, Mauve Pink, Purple, Blue, Baby Pink, Navy URL: https://shop.heaven-jp.co.jp/products/3218-bkc

*Matching panties sold separately. Standard Panty Price: ¥2,200 (tax included) Sizes: M, L, LL, 3L Colors: Black Chocolate, Antique Green, Mauve Pink, Purple, Blue, Baby Pink, Navy URL: https://shop.heaven-jp.co.jp/products/5158-bkc

T-Back Panty Price: ¥2,420 (tax included) Sizes: M, L, LL Colors: Black Chocolate, Antique Green, Mauve Pink, Purple, Blue, Baby Pink, Navy URL: https://shop.heaven-jp.co.jp/products/5159-bkc

Product Detail Page https://shop.heaven-jp.co.jp/pages/3218lp

HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/

HEAVEN Japan Corporation (Corporate Site) https://heaven-jp.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product