Showa Nishikawa Launches Dedicated Landing Page for Furusato Nozei Rewards, Promoting 'Investment in Sleep'

Showa Nishikawa Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative: Motoiro Nishikawa) has established a new landing page (LP) dedicated to Furusato Nozei tax donation rewards. While food and daily necessities are common reward choices, Showa Nishikawa proposes an 'investment in sleep' as a new alternative. Leveraging over 450 years of expertise in bedding manufacturing, the company aims to deliver long-lasting products to those who prioritize sleep quality.

MuAtsu Technology as a Tax Reward The MuAtsu mattress, beloved since its launch in 1971, features a unique egg-crate structure that distributes body pressure and supports healthy blood circulation. This 'point-based support' structure has earned an average rating of 4.5 on the official online store (as of March 2026).

Improved Convenience via Dedicated LP The new LP allows users to view features, eligible products, and available portal sites—such as Rakuten Furusato Nozei, Furusato Choice, Furunabi, and Mitsukoshi Isetan Furusato Nozei—all in one place, helping donors choose bedding that fits their lifestyle.

Regional Partnership and Contribution Products are crafted one by one by skilled artisans at a partner factory in Ichikawamisato, Yamanashi Prefecture. Through this partnership, donations are utilized for local issues such as childcare support and disaster prevention. Showa Nishikawa aims to foster a culture of 'seriously choosing sleep' and provides opportunities to re-evaluate the value of sleep.