【IP Business】Shufunotomo, 110-Year-Old Publisher, to Exhibit at Licensing Japan 2026! Showcasing 'Uchi no Sanshimai' and Numerous New Social Media-Originated IPs

Shufunotomo Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Toshiyasu Omiya) will exhibit at the 19th Licensing Japan, Japan's largest character and brand licensing exhibition, held at Tokyo Big Sight from Wednesday, June 17 to Friday, June 19, 2026.

We will introduce a wide range of content, including the popular parenting essay manga 'Uchi no Sanshimai' by manga artist Purittsu Matsumoto, the character label 'Candle Characters Studio' that creates and promotes IPs originating from social media, and numerous picture books and book contents available for collaboration. Please visit the Shufunotomo booth (Booth No.: West Hall 2, 15-72) during your visit.

Featured Exhibits (Partial List)

'Uchi no Sanshimai'

© Purittsu Matsumoto / Shufunotomo

'Uchi no Sanshimai' is a highly popular parenting essay manga by Purittsu Matsumoto, filled with laughter and heartwarming moments. The eldest daughter Fu, second daughter Su, and youngest daughter Chi each have unique and unpredictable 'oppépépé' (mischievous) behaviors, perfectly balanced by their mother's loving yet sharp retorts. Originating from a popular blog, the book series has become a national hit, surpassing 4.8 million copies in total sales, and has even been adapted into an anime.

'Usata no Happī Mandē' (Usata's Happy Monday)

A popular series depicting the carefree daily life of an orange rabbit named 'Usata,' bringing a little happiness to gloomy Mondays.

'Gyōzasan'

A heartwarming story about the 'Gyōzasan' family, who dream of a peaceful retired life, portraying their ordinary, everyday moments.

'Onyankonyonko'

Delivers the free-spirited life of the mysterious creature 'Onyankonyonko,' which looks like a cat but isn't one.

'Ganbare! Shibarīman' (Go! Shibarīman)

A four-panel comic featuring Shiba Inu office workers—Mikoshiba (Red Shiba), Kuroda (Black Shiba), and Shiraishi (White Shiba)—depicting common office worker experiences.

In addition, we will also introduce numerous other IP contents that have been published as books, including 'Akita Inu Tare Mimi Daitachi to Maigo no Koinu' (Akita Puppy Tare Mimi and the Lost Puppy), 'Kotori o Tsurete Tabi ni Deru' (Traveling with a Little Bird), 'Takokuma,' 'Uchi no Hyakki Yagyō' (My Own Hyakki Yagyō), and 'Kimi no Machi no Kogumakun' (Koguma-kun in Your Town).

Official Online Store Launches Ahead of Exhibition!

To strengthen our exhibition presence, we have launched our official online store, 'Cansta Shop,' on Monday, June 15, 2026. To commemorate the launch, we are running a limited-time free shipping campaign from June 15 to September 15, 2026.

View the Official Online Store

About 'Candle Characters Studio'

A character label established by Shufunotomo that creates and produces IPs loved globally, leveraging the company's rich content library and social media-originated content. We weave real-world voices into stories that 'spark a sudden warmth in the heart.'

Visit the Official Website

【Inquiries Regarding This Service】

Shufunotomo Co., Ltd. 'Candle Characters Studio' Contact

canst★shufunotomo.co.jp (Please replace ★ with @)

【Media Inquiries】

◆ Shufunotomo Public Relations Contact ◆ Public Relations Department, C-Publishing Service Co., Ltd. pr★c-pub.co.jp (Please replace ★ with @)