Shuttlerock Japan Launches X Mileage Campaign with 'Complete Video View' Trigger

Shuttlerock Japan Launches X Mileage Campaign with 'Complete Video View' Trigger

Shuttlerock Japan K.K. (Headquarters: Shinjuku, Tokyo; Representative Director: Nobuyuki Kanamitsu) announced the release of a new feature for its X (Twitter) mileage campaign web pages, where 'watching video content until the end' now serves as a trigger for earning mileage in sweepstakes.

This enhancement aims not only to capture engagement through multiple user actions but also to drive video viewing, contributing to a deeper understanding of brands, products, and services that may be difficult to convey solely within an X (Twitter) post.

### What is an X Mileage Campaign?

A mileage campaign allows users to earn miles by performing multiple actions such as reposting or liking posts. Miles are added for each action, and participants can apply for prizes based on their cumulative miles. Since these actions can be performed on specific 'target posts' designated by the company, brands can freely select past posts or campaign content they wish to amplify.

### Overview of the 'Complete Video View' Trigger

- Allows 'watching the video to the end' to be included as a participation requirement for the campaign. - Customizable settings to disable video fast-forwarding (e.g., controlling seek bar visibility). - Option to add a button for users to post on X with a link to the campaign page after viewing.

By incorporating this functionality, brands can move beyond simple SNS engagement and create campaign designs that effectively drive content viewing and foster deep product comprehension.