Shuttlerock BBF Adds "Stories Post with Mention" Trigger to Instagram Campaigns

Instagram campaign tool "Shuttlerock BBF for Instagram" (provided by Shuttlerock Japan Co., Ltd.)

Shuttlerock Japan Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Nobuyoshi Kanemitsu; hereinafter "Shuttlerock Japan") announced the release of a new feature for its Instagram campaign tool "Shuttlerock BBF for Instagram." The new feature triggers immediate automatic lottery drawing and automatic Direct Message (DM) sending based on "Stories posts with mentions."

This enables companies to encourage users to "share on Stories" and "post with a mention of the corporate account," thereby facilitating User-Generated Content (UGC) creation, information dissemination, and engagement improvement on Instagram.

Furthermore, in an Instagram campaign by Peach Aviation Ltd. utilizing the new trigger of "Shuttlerock BBF for Instagram," the campaign garnered over 1,000 applications* and an increase of over 1,500 followers* within 14 days.

* Total number of applications in a campaign conducted by Peach Aviation Ltd. that combined comments on feed posts and Stories posts with mentions.

View "Stories Post Campaign"

Details regarding "Follow & Comment," "Follow & DM," and "Influencer Assignment," which can be completed entirely on Instagram, are also provided.

◆ What is the Instagram "Stories Post with Mention Campaign"?

Flow of Shuttlerock BBF for Instagram "Stories Post with Mention Campaign"

The "Stories Post with Mention Campaign" is an Instagram campaign where users can apply by following the corporate account and sharing the campaign post on their Stories with "@corporate_account".

By making a Stories post a condition for participation, companies can aim for awareness expansion and participation induction through users' natural posts.

[ Application Method ]

1. Follow the corporate account 2. Share the campaign post on Stories with "@corporate_account" 3. Check the lottery results via a DM received from the company

[ Use Cases ]

Deployed in combination with advertising designs such as region, age, interests, and purchasing behavior, and prize designs such as actual products, discount coupons, and points.

View "Stories Post Campaign"

Details of application methods and other campaign techniques are also available.

◆ Background of the Release of the Instagram "Stories Post with Mention Campaign"

Shuttlerock Japan already provides "Shuttlerock BBF for Instagram," an Instagram campaign tool that performs immediate lotteries and instant notifications triggered by "comment posts." Among the companies supported by these campaigns, there were many requests such as:

- We want to strengthen information dissemination to non-followers. - We want to increase UGC posts by users. - We want to implement campaign measures utilizing Instagram Stories.

Therefore, Shuttlerock Japan launched the "Stories Post with Mention" measure, which allows setting the sharing of campaign posts on Stories with "@corporate_account" as a participation condition for users.

◆ Advantages of Using the Instagram "Stories Post with Mention Campaign"

By incorporating Stories posts as a participation condition in addition to "Follow & Like" and "Comment Post," opportunities for information exposure to non-followers are created, leading to natural UGC dissemination.

1. Information Dissemination to Non-followers Through users' Stories, information exposure occurs to people other than existing followers, leading to awareness expansion.

2. Promotion of UGC Creation As campaign information is broadcasted as users' own posts, word-of-mouth and UGC creation can be promoted.

3. Improvement of Engagement By combining comment posts and Stories posts, user-participatory communication can be strengthened.

4. Support for Instagram Account Growth This leads to multifaceted account growth, including profile views and Stories exposure, not just follower acquisition.

◆ Implementation Case of the Instagram "Stories Post with Mention Campaign"

Peach Aviation Ltd. implemented an Instagram campaign aimed at increasing followers and acquiring engagement for its Instagram account.