Shwat Releases Free 'Agent-Friendly Site Checklist' Systematizing Web Optimization for the AI Agent Era

Shwat Inc. (Headquarters: Tokyo) released the '43-Item Checklist for AI-Friendly Websites' on May 27, 2026. This document integrates Google's official web.dev guidelines, over 500 million AI crawler data points from Vercel/MERJ, and the latest trends in agentic commerce that emerged in 2026. It serves as a self-diagnostic tool for web managers and marketing leads to assess their site's AI readiness. Alongside this, Shwat has added an 'Agent-Friendly Diagnosis' to its existing LLMO free diagnostic service and has begun full-scale support for agent-friendly optimization within its LLMO consulting practice. Historically, website visitors were limited to human customers and search engine crawlers like Googlebot. However, since 2025, the presence of a 'third visitor'—AI agents like ChatGPT, Claude, Perplexity, and Gemini—has grown rapidly. Recently, these agents have moved beyond merely citing information to acting on behalf of users to purchase products and book travel. In this era, websites must be evaluated not only by their aesthetic appeal to humans but also by their readability and operability for AI agents. Shwat has seen a surge in LLMO-related inquiries, with clients increasingly requesting to be 'mentioned by AI' or 'capable of receiving bookings via AI agents.' To address this, Shwat compiled its practical expertise and public data into this 43-item checklist. Simultaneously, Shwat is launching full-scale agent optimization support through its LLMO consulting services, covering audits, technical implementation, and long-term strategic consulting. Shwat leverages its experience in automating 80% of its own marketing tasks with AI, helping clients achieve significant results, such as a 5x increase in site traffic via AI Overviews and a 4x increase in brand mentions on ChatGPT and Perplexity within three months.