Choose Fragrance-Free. Harmful Substance-Considered Fragrance-Free Deodorizer "JIO." to Launch on May 18, 2026

simple Inc. (Headquarters: Kobe City, Hyogo Prefecture, Representative Director: Kenji Matsui) will launch "JIO.", a fragrance-free deodorizer that considers harmful substances, starting May 18, 2026 (Monday). Concurrently, the company has decided to make its first appearance at "Beautyworld Japan Tokyo (BWJ Tokyo)", one of Japan's largest comprehensive beauty trade fairs held at Tokyo Big Sight.

JIO. was developed with the theme "From an era of masking with fragrance to an era of tidying up." It is a new concept deodorizer that does not mask odors with fragrance. Based on the idea of connecting products to solving social issues, JIO. was born as a new brand that combines ingredient design, ease of use, and social responsibility, against the backdrop of increasing social interest in "fragrance pollution" and excessive fragrancing, which have gained attention in recent years.

Development Background | "Odor concerns" are expanding, but choices are still limited. In recent years, concerns and awareness regarding odors such as "body odor," "aging odor," "sweat odor," and "household odor" have been increasing year by year in Japan.

According to JIO.'s survey data:

86.3% of people have been bothered by others' odors. Approximately 60% of people have odor concerns. Approximately 30% of people feel aging odor.

The Japanese deodorizer and air freshener market is estimated to be worth approximately 100 billion yen, indicating the significant need for odor countermeasures in daily life.

While scented products increase, social interest in "fragrance pollution" also grows.

While daily necessities with added fragrances, such as fabric softeners, air fresheners, and scented detergents, are increasing, awareness of "fragrance pollution," which causes physical discomfort and unpleasantness, has also spread in recent years.

JIO. does not deny fragrance itself, but proposes a new lifestyle:

"Choose the necessary fragrance when needed. Choose fragrance-free when odor is a concern."

Three Features of JIO. (Geo)

① High deodorizing power that doesn't mask with fragrance

JIO.'s formulation design approaches the cause of odors, rather than masking them with artificial fragrances.

Hydroxypropyl cyclodextrin

A starch-derived cyclic molecule. It encapsulates odor sources and supports neutralization.

Persimmon tannin, Eucalyptus leaf extract, PCA zinc, Tea catechin

By adopting ingredients such as persimmon tannin, tea catechin, and PCA zinc, it can be widely used for spaces, clothes, body odor, bedding, pet areas, and more.

② "Cosmetic registered" product with mandatory full ingredient disclosure

Unlike general miscellaneous deodorizers, JIO. is manufactured under the cosmetic registration category, which mandates full ingredient disclosure. We aimed for a specification that can be applied directly to the skin, with transparent ingredient disclosure and a safe design for daily use.

③ Consideration for harmful substances

The following ingredients are not used:

Artificial fragrances, QUAT (Quaternary ammonium compounds), Microcapsules, Petroleum-based surfactants, Silicones, etc.

Product details here

◾️ Activities to raise awareness and propose solutions for social issues

We will conduct activities to raise awareness of social issues through media and product seminars.

We held a dialogue on "fragrance pollution" in a salon industry magazine.

Dialogue content here

Product Overview

Product name: JIO. (Geo) Launch date: May 18, 2026 (Monday) Volume: 300ml Selling price: 2,420 yen (tax included) Uses: Space, clothes, bedding, shoes, body odor care, pet areas, salon deodorization, etc.

Beautyworld Japan Tokyo Exhibition Overview

Exhibition name: Beautyworld Japan Tokyo 2026 Dates: May 18 (Monday) - 20 (Wednesday), 2026 Venue: Tokyo Big Sight Exhibition content:

JIO. new product announcement, Fragrance pollution awareness panel exhibition, Deodorization experience demo, Salon introduction proposals, OEM consultation acceptance

Part of sales for social contribution

JIO. aims to create a mechanism where "purchasing products contributes to society," and plans to utilize a portion of its sales for the following activities:

・Support for protected dog and cat organizations: NPO SPA

https://s-p-a.jp/joinus/

・Disaster relief

・Disability support

Not just a "good product," but a "meaningful product." JIO. challenges itself to create new value for daily necessities.

Company Profile

Company name: simple Inc. Location: 1-4-3 Mikagegunke, Higashinada-ku, Kobe City, Hyogo Prefecture TEL: 078-862-8088 MAIL: [email protected]

Contact for this matter

simple Inc. Public Relations MAIL: [email protected]

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