Active hairdresser Kazue Hamada has announced a new hair care product that doesn't use foam: "RESTAURER" bubbleless remedy (a gel exclusively for hot water washing).
This product is a gel that supports the new option of "graduating from shampoo."
[Development Background]
"Why do my troubles increase even though I take good care of it?" While continuing to stand in the field as a hairdresser, Kazue Hamada began to feel a sense of discomfort. Even hairdressers who take perfect care of their hair have scalp and hair troubles that increase as they age. The reality that the "shampoo habit" that is supposed to solve them seems to increase troubles the more it is used.
"Nothing improves no matter what I use" Against the backdrop of the increasing number of voices saying this, perhaps there is a problem with the recognition that "it is natural to take care of it" in the first place. Triggered by doubting the necessity of customary care, I arrived at the concept of "beauty to quit" from the perspective of the environment surrounding the skin and hair and the mechanism of the body.
[Product Concept]
"Designed to quit, not to continue using"
RESTAURER is a gel to support the process of graduating from shampoo. The base uses glucomannan derived from konjac to avoid stripping more sebum from the scalp than necessary. Furthermore, rather than simply being "natural," it contains ingredients designed to condition the scalp environment itself.
- Tall goldenrod extract Effective for detoxifying chemical damage
FACT BOX
- Source: PR TIMES
- Category: New Product