A New Food Experience for Freer Enjoyment at the Racecourse

THE_B, a wellness brand proposing better options in daily life under the concept "The Better choice for the Best life.", has realized a collaboration with JRA's "UMAJO" project, which aims to provide spaces where women can enjoy horse racing more casually.

A food truck will be open during the third Tokyo horse racing period in June 2026. With the theme of "a new food experience for freer enjoyment at the racecourse," the truck will sell limited plant-based and gluten-free menus.

The lineup features an original acai bowl topped with a horse-themed cookie. The cookie is also gluten-free, made from rice flour and okara. Other limited event items will be available as well.

Product Introduction:

UMAJO Original Acai Bowl (Collaboration Limited): 1,000 JPY (incl. tax) THE_B's signature acai bowl topped with a horse-themed cookie made from rice flour and okara. Designed with pistachios to represent the turf, this is a special menu exclusive to Tokyo Racecourse.

Matcha Lemonade (Collaboration Limited): 550 JPY (incl. tax) A wellness drink featuring high-quality organic matcha and refreshing lemon, inspired by UMAJO's image color, "green."

Beyond Cafe Latte: 500 JPY (incl. tax) A soy-based, caffeine-free latte. Choice of soy milk or oat milk.

THE_B Chunk Cookie (Collaboration Limited Label): 600 JPY per piece (incl. tax) Plant-based and gluten-free cookies made with rice flour, oat milk, peanut butter, and coconut oil. Two flavors: "Matcha" and "Beets & Coconut."

Event Overview: Dates: June 6 (Sat), 7 (Sun), 13 (Sat), 14 (Sun), 20 (Sat), 21 (Sun), 2026 Location: In front of the Main Gate, Tokyo Racecourse Hours: From opening until 16:45 (Ends when sold out)

During the collaboration period, coupons for the UMAJO SPOT at Tokyo Racecourse will be distributed in limited quantities at THE_B stores and the food truck.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: THE_B