Bullet Train's Shuya & Masahiro Launch Lifestyle Brand 'ROOM614'

Bullet Train members "Shuya" and "Masahiro," popular under the nickname "Cha-han," have released their first-ever produced lifestyle brand, "ROOM614." Ahead of the general release in August 2026, pre-sales will begin at 12:00 PM on Friday, May 22.

Comments from Bullet Train's Shuya & Masahiro

Shuya

We, the "Cha-han" duo, have launched a brand! Being able to create a brand packed with our passions like this is all thanks to everyone who always supports us. Thank you so much.

The very beginning of our "Cha-han" was in a hotel room we stayed in Hawaii. By making that place our brand name, we want to never forget our original intentions. Let's start from here. We named it so we can keep holding onto those thoughts.

We created these items based on the concept of making something that can provide a plus of happiness and joy to everyday life.

We have put a lot of thought into the finest details so that you can feel us close to you, so please look forward to it! I'd be especially happy if it reaches all the 8-gousha (Bullet Train fans) and Parapara fans. Please enjoy ROOM614!

<Bullet Train Shuya Profile> Born March 25, 1995, from Saitama Prefecture. He passed the Bullet Train new member audition "Choutokkyuu-bo" announced in April 2022 and joined in August, debuting as a back vocalist. He is "Car No. 11, in charge of flashy (chara-chara)," and his member color is charcoal.

Masahiro

Together with Shuya, as the "Cha-han" duo, we are going to produce a brand!

To all the 8-gousha and Parapara fans who always support us, we can build our brand because you are by our sides. Thank you so much.

The brand name "ROOM614" originates from the hotel room "ROOM614" we stayed in Hawaii together.

We have paid attention to very fine details, such as the perfume logo that can be used daily and the colors of the multi-roomwear, so that you can feel us, and we would be happy if you notice them!

To get the scent we like, we went through a lot of trial and error in blending, and we have completed a highly satisfying fragrance. We also plan to use it daily, so let's enjoy ROOM614 together!

<Bullet Train Masahiro Profile> Born September 15, 1998, from Yamaguchi Prefecture. He passed the Bullet Train new member audition "Choutokkyuu-bo" announced in April 2022 and joined in August, debuting as a main dancer. He is "Car No. 12, in charge of rice (gohan)," and his member color is brown.

About ROOM614

The brand name "ROOM614" originates from a hotel room in Hawaii where everything started for "Cha-han," the nickname of Shuya and Masahiro. It was born from the two's thoughts of wanting you to "feel us close in your daily life" and "wanting to be close to everyone ourselves."

It is a brand for enjoying a lifestyle that offers multi-roomwear and fragrances that elevate your space and mood, without being too dressed up at any moment, while keeping your shoulders relaxed.

The latest information is being posted on the official brand website and SNS.

Official Online Store: https://room614.jp Instagram: https://www.instagram.com/room614_jp/ X: https://x.com/room614_jp TikTok: https://www.tiktok.com/@room614_official LINE: https://lin.ee/PMoCHuq

"Multi-roomwear & Fragrance" that stays close to your daily life, carrying the feelings Shuya and Masahiro want to deliver.