Social PLUS Enables LINE Notification Messages for Points, Coupons, and Miles

On May 19, 2026, Social PLUS Inc. (Minato-ku, Tokyo; CEO Koji Tsukada) announced that it has started supporting the 'Points, Coupons, and Miles' category for LINE Notification Messages across its core products:

- 'Social PLUS,' a CRM support tool leveraging LINE - 'CRM PLUS on LINE,' a LINE linkage app for Shopify

This update allows for the delivery of notifications regarding the awarding and expiration dates of points, coupons, and miles through LINE Notification Messages.

Users can now receive notifications on LINE at the time of point/coupon awards or before they expire, regardless of whether they have added the LINE Official Account as a friend. Since these arrive via the daily-used LINE app, they are hard to miss, helping prevent point expiration and facilitating smoother service usage.

For businesses, this creates opportunities for product purchases and service utilization. Additionally, these messages can serve as a first touchpoint for users to recognize the LINE Official Account, thereby promoting friend additions.

Background LINE Notification Messages enable companies to deliver critical messages to users based on phone number matching, even if the users have not friended the account. This has gained attention as a means to improve user convenience and promote loyalty programs by delivering essential information like point awards and expiry dates at the right time.

However, its use for advertising and promotional purposes is prohibited, and adherence to UX guidelines set by LINE Yahoo Corp. is mandatory regarding content, timing, and user-triggered conditions. Furthermore, implementation requires an application through a LINE Yahoo Certified Partner and a preliminary UX screening.

What is the 'Points, Coupons, and Miles' category for LINE Notification Messages? This category allows companies to send notifications based on user actions and point status in sync with their loyalty programs. For example, notifications for points earned through purchases or store visits, reminders for points/coupons nearing their expiry, or announcements of rewards for meeting campaign criteria can be delivered through LINE at the appropriate timing.

Expected Effects By combining LINE Notification Messages with loyalty programs, companies can deliver information on points and expirations to users regardless of their 'friend' status. This prevents users from missing out on benefits, creates usage opportunities, and is expected to drive subsequent actions such as future purchases or store visits.

Moreover, communication initiated by LINE Notification Messages can lead to new friend additions for the official account, fostering medium-to-long-term relationship building and loyalty through continued interaction.

Key Points for Usage Specific utilization regulations for this category are established within the LINE Notification Message (Template) UX Guidelines. - To ensure useful and appropriate communication for users, the notification design must be based on user actions. - Appropriate management of delivery timing and frequency is required. - Information must be limited to highly necessary details based on grant or usage conditions. - Preliminary UX screening is required, and companies must prepare explanatory pages for users.

Value Provided by Social PLUS As a certified partner of the 'LINE Yahoo Partner Program,' Social PLUS supports the necessary applications for LINE Notification Messages, assists with UX screenings, and provides guidance on strategic utilization.