SODA Inc., the operator of the SNKRDUNK marketplace, will hold a six-week "Super Lottery Festival" starting May 20, 2026. This free-to-enter campaign features weekly giveaways of fashion items from popular brands like Prada, Maison Margiela, and Stone Island. The event aims to further expand the platform's fashion category, which has seen its transaction share grow 1.6 times over three years and item listings quadruple year-over-year. By offering desirable items, SNKRDUNK hopes to attract new users and encourage them to explore fashion on the app. Participation requires app registration and a social media repost.

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  • Source: PR TIMES
  • Category: Campaign Announcement