SoftBrain Publishes Case Study on ENKEI's Implementation of 'e-sales manager'

SoftBrain Corporation, a provider of CRM/SFA solutions designed to enhance enterprise competitiveness, has released a case study video featuring an interview with ENKEI Corporation regarding their implementation of 'e-sales manager'.

ENKEI manufactures and sells a wide range of aluminum products, primarily aluminum wheels for automobiles, as well as parts for outboard motors and motorcycles. As a global company operating across Asia, America, and China, ENKEI previously relied on personal management methods like Excel for tracking client and project data. This led to fragmented information and significant challenges in sharing data across global locations.

Key reasons ENKEI chose e-sales manager included its 'field-first' demonstration approach which clarified operational usage, its support for a 'small start' to ensure adoption, the ability to build an organizational information-sharing base, and the location-independent approval workflow provided by 'esm flow'.

Currently, the system has enabled real-time visualization of project progress, transforming once-siloed data into a transparent asset. The workflow feature has also allowed for rapid decision-making across international branches, overcoming time zone barriers.

Akihiko Wakuda of the OEM Sales Headquarters commented, "The deciding factor was the concrete demonstration that directly addressed our pain points. Starting small helped us smoothly integrate the system, successfully eliminating data silos and facilitating mutual support within the team." Rumi Suzuki, a team leader, added, "We are experiencing increased productivity thanks to the paperless digital approval workflow."