Sogo Hiroshima to Host 'Summer Food Festival' Featuring 45 Popular Vendors

Sogo Hiroshima is set to host the 'Summer Food Festival' from Wednesday, June 17, gathering popular gourmet food from all over Japan.

This large-scale food event features 45 shops (including 8 debut appearances), offering a variety of flavors including ramen, menchi-katsu (minced meat cutlets), and soft-serve ice cream. In response to the demand for 'affordable luxury' despite rising prices, the event brings together the country's most popular gourmet experiences.

A key highlight is the ability to experience 'long-queue' restaurants that are usually only available at their local sites. Freshly prepared local specialties will be served through eat-in areas and live sales demonstrations. The vendor line-up will partially rotate between the first and second halves of the event, and daily special sales will ensure new discoveries with each visit.

Event Overview Event Name: Summer Food Festival Dates: June 17 (Wed) - June 30 (Tue), 2026 First Half: June 17 - June 23 / Second Half: June 24 - June 30 Hours: 10:00 AM - 7:30 PM (Closes at 6:00 PM on June 23, and 5:00 PM on June 30) Venue: Sogo Hiroshima, 9th Floor Event Hall Number of Vendors: 45 (16 full-duration, 15 first half, 13 second half)

Highlights 1. Famous shops usually only available locally are coming to Hiroshima, including the Kagawa 'Hinode Seimenjo' known for its 'one-hour business day'. 2. Numerous debut gourmet items, such as ramen from 'Machida Shioba Shio Ramen Shinka' and menchi-katsu from 'Kichijoji Sato'. 3. Freshly made experiences at the venue for ramen, udon, oyako-don, and takoyaki.

Featured Gourmet Picks: - Machida Shioba Shio Ramen Shinka (Tokyo): Special Salt Ramen (1,650 yen) *First half only - Kichijoji Sato (Tokyo): Original Round Menchi-Katsu (350 yen) *First half only - Hinode Seimenjo (Kagawa): Setouchi-filled Udon (1,681 yen) *Limited to 30 servings daily, second half only

Featured Sweets: - Nakahora Farm (Iwate): Soft-serve, Custard Pudding set *First half only - KOGASHI (Hyogo): Mini Brulee Cream Puffs *Second half only - Popura Farm (Hokkaido): Santa no Hige® (Melon with ice cream) *Second half only *Many daily specials are also prepared.