Media Engine Launches YouTube Work Experience Variety Show "JOBDOL"

Media Engine Inc. (Head Office: Bunkyo-ku, Tokyo; CEO: Shuichi Sugioka, hereinafter "Media Engine"), a consolidated subsidiary of SO বিক্রয় Inc. (Head Office: Bunkyo-ku, Tokyo; President, CEO & CCO: Tomofumi Kitagawa), which provides growth support in the digital marketing domain for ambitious mid-sized and small businesses nationwide, including those in regional areas, has partnered with Kosuge Entertainment Inc. (hereinafter "Kosuge Entertainment") to launch the YouTube work experience variety program "JOBDOL" (hereinafter "Jobdol").

"Jobdol" is a YouTube content series where idols experience various jobs, aiming to foster occupational understanding while simultaneously promoting the appeal of companies and facilities. The first video was released on July 3, 2026 (Fri). The inaugural episode, set at Tobu Zoo Park, will offer a behind-the-scenes look at jobs not typically seen by the public and the passion of the people who support the facility.

Background of "Jobdol" Launch

Japan is facing a declining working population due to its aging and shrinking society, making talent acquisition a critical management challenge for many companies and facilities. Concerns about severe labor shortages are particularly high in essential worker sectors that support living infrastructure and regional economies, underscoring the growing importance of initiatives to increase interest in these jobs.

However, job descriptions and career pages alone often fail to adequately convey the actual work involved, the passion of those working on-site, or the workplace atmosphere. Consequently, companies and facilities are increasingly expected to communicate the appeal of their jobs and the value of working for them in a more accessible and relatable manner.

Media Engine has a track record of supporting corporate information dissemination and owned media production in the content marketing domain. Leveraging this expertise, the company conceptualized "Jobdol," a YouTube work experience variety show, as a new form of content designed to deepen viewers' understanding of jobs, companies, and facilities in an enjoyable way.

Content of "Jobdol"

Under the concept of idols (idol) experiencing jobs (job), "Jobdol" is a work experience variety show that features various companies and facilities. It aims to deliver the appeal of these jobs and the reality of the workplace. By presenting the behind-the-scenes aspects of jobs, which are rarely seen, in an entertaining format, the program seeks to promote occupational understanding among viewers and provide companies and facilities with a new avenue for communicating their appeal and work environment.

About the First Broadcast

The inaugural episode features Rururu (Ruka Okonogi), who represents the pink color of the idol group "Jams Collection" and is affiliated with Ohta Production. Set at Tobu Zoo Park, the episode will showcase the behind-the-scenes work unseen by visitors and the dedication of the staff who support the facility.

Future Outlook

Through "Jobdol," Media Engine aims to disseminate the appeal of jobs held by companies and facilities through content that is easily understood by the public. The program also seeks to foster occupational understanding and serve as a catalyst for career choices, while contributing to corporate recruitment PR and brand awareness.

Furthermore, "Jobdol" actively welcomes inquiries from companies and facilities wishing to showcase the appeal of their jobs and workplaces through filming collaborations. For challenges such as "difficulty conveying the workplace atmosphere through job descriptions and career pages," "reaching younger demographics with the appeal of job content," or "communicating employees and corporate culture in a more approachable way," we will create opportunities to convey the reality of the work environment and the aspirations of the people working there through YouTube content.

Official YouTube Channel

https://www.youtube.com/@job_dol

Other SNS

X: https://x.com/jobidol

TikTok: https://www.tiktok.com/@jobidol

Instagram: https://www.instagram.com/job_idol

Performer's SNS

Rururu (Ruka Okonogi) Official Instagram: https://www.instagram.com/okonogi_ruka/

Overview of Kosuge Entertainment Inc.

A production company that focuses on planning and producing TV and YouTube programs, as well as producing large-scale live streaming events and managing events.

Head Office: 2-30-10 Okubo, Shinjuku-ku, Tokyo 169-0072 Representative: Yuki Kosuge Established: July 8, 2025

Overview of Media Engine Inc.

Develops the media business, a new venture within the SO বিক্রয় Group. Leveraging a network of over 2,000 creators and specialists and expertise in content marketing, it supports content marketing across a wide range of genres including human resources/recruitment, real estate, department stores, and mail order. Additionally, it provides multifaceted marketing support, including social media utilization such as SNS account management, influencer marketing, and short video production.

Head Office: 19F, Kouraku Mori Building, 1-4-14 Kouraku, Bunkyo-ku, Tokyo 112-0004

Representative: Shuichi Sugioka

Established: December 4, 2017

Corporate Site: https://media-engine.jp/

Overview of SO বিক্রয় Inc.

The SO বিক্রয় Group supports the growth of ambitious mid-sized and small businesses nationwide, including those in regional areas, in the fields of digital marketing, software, media production/operation, and DX. With 28 offices nationwide, it emphasizes face-to-face support and a locally rooted approach, understanding the unique challenges and characteristics of regional small and medium-sized enterprises to provide tailored solutions. By utilizing technology and offering proposals aligned with the customer's growth stage, from business startup to accelerating existing businesses, it unlocks the hidden potential of mid-sized and small enterprises across Japan and challenges alongside them with a supportive stance.

Head Office: 19F, Kouraku Mori Building, 1-4-14 Kouraku, Bunkyo-ku, Tokyo 112-0004

Representative: Tomofumi Kitagawa

Established: December 16, 2009

Corporate Site: https://www.sold-out.co.jp/