Orico Car Life Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Masatoshi Kawaminami; hereinafter "the Company") announced today, April 1, 2026, that its car leasing service "SOMPO de Noru" has been renamed to "Orico de Noru." (Details here: https://orico-carlife.jp/topics/detail/33)

Accompanying this change, to express gratitude for your continued patronage and to commemorate the launch of the new service name, we are holding the "Orico de Noru Start Dash Campaign" starting today, offering luxurious prizes.

[Image] →Click here for the Start Dash Campaign website: https://orico-de-noru.jp/startdash

1. New Service Name "Orico de Noru" *Service content remains unchanged.

2. Start Dash Campaign Overview To celebrate the launch with the new service name, we have prepared "Three Special Presents" for both those considering new contracts and existing customers.

### ① [Open to anyone with a driver's license] One year of car lease fees! [Image] * Content: One lucky winner will receive one year's worth of car lease monthly fees. * Application Period: April 1, 2026 (Wednesday) - April 30, 2026 (Thursday) * Eligibility: Anyone with a driver's license can participate. * Note: An Instagram or X account is required to apply.

### ② [For new contract holders] ENEOS Preca Gift worth 100,000 yen! [Image] * Content: 20 lucky winners who sign a new "Orico de Noru" contract during the period will receive an ENEOS Preca Gift (worth 100,000 yen). * Application Period: April 1, 2026 (Wednesday) - June 30, 2026 (Tuesday)

### ③ [For existing contract holders] "Experience Catalog Gift"! [Image] * Content: 5 lucky winners among existing customers who contracted under the old service name (SOMPO de Noru) and post a review on SNS will receive a "SOW EXPERIENCE Experience Catalog Gift." * Application Period: April 1, 2026 (Wednesday) - June 30, 2026 (Tuesday)

3. The Vision Behind "Orico de Noru" Our company has strived to provide "safe and secure" car life. With this new service name change, we promise to leverage the strengths of the Orico Group to the fullest, enhancing the convenience of web screening and revitalizing our agency network, to propose car life solutions that resonate with our customers, making them say, "I'm so glad I consulted with you."

"Orico de Noru" will continue to provide car leasing that makes our customers' car life safer, more secure, and more convenient.

**About "Orico de Noru"** "Orico de Noru" is a car leasing service provided by Orico Car Life Co., Ltd. As a subsidiary of Orient Corporation, it offers reliable services backed by a strong foundation. * No down payment or initial fees: You can easily start a new car life with only a fixed monthly fee. * Professional consultation for car selection: Knowledgeable staff will propose the optimal car from approximately 300 domestic and imported models. * Comprehensive safety options: Maintenance and unique options alleviate concerns about car life.

**■ "Orico de Noru" Related Links** * Service Site: https://orico-de-noru.jp * Official Instagram: https://www.instagram.com/orico_de_noru/ * Official X: https://x.com/ORICOdeNORU * Official Facebook: https://www.facebook.com/profile.php?id=100064327651863 * Official YouTube: https://www.youtube.com/channel/UCumcqjlh_fHXZ6HGG6wqVCw

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  • Source: PR TIMES
  • Category: News