Sonton Food Industry Co., Ltd. (Headquarters: Koto-ku, Tokyo; President: Shinichiro Ishikawa; hereinafter 'Sonton') is pleased to announce that its 'Family Cup' paper cup jam and cream series has reached its 65th anniversary in October 2025. To commemorate this milestone, we are releasing a 65th-anniversary movie.
'Delicious' and 'Fun'. The [Family Cup] continues to be delivered across generations. Launched in 1960, the 'Family Cup' celebrated its 65th anniversary in October 2025. We will continue to evolve while maintaining our commitment to quality, accompanying your morning smiles with the unique Sonton touch.
Video creator 'Asahi Sasaki' and her son appear! 65th anniversary movie released! We are releasing the 65th-anniversary movie for 'Family Cup' on April 1, 2026. The movie features video creator Asahi Sasaki and her son. Through a casual scene from their daily lives, the movie depicts the intergenerational connection woven by the Family Cup.
<Story> Mother Asahi Sasaki sees reflections of her own childhood in her son. We captured the lovely moments where she feels, 'Parents and children are so alike.' Pay attention to the charming scene where they both greedily spread too much peanut cream.
<Overview> Release Date: April 1, 2026 (Wed) URL: https://youtu.be/l2hDAwvhJSo
<Profile: Asahi Sasaki> A leading beauty creator, she is a mother of one who posts a wide range of content including beauty, lifestyle, vlogs, and product reviews. Her authentic daily life content with her son is particularly supported by the parenting generation.
What is Family Cup? Launched in 1960, the 'Family Cup' celebrated its 65th anniversary in October 2025. There are currently 8 varieties available.
<Sonton's History and the Origin of Family Cup> Sonton's history dates back to the Taisho era. Missionary J.B. Thornton manufactured peanut butter (as it was written then) with the hope of improving the nutritional status of the Japanese people at the time. Founder Ikujiro Ishikawa, inspired by these activities, inherited this spirit and began production in 1942. In 1960, the 'Family Cup' was born, adopting paper containers with excellent long-term storage and safety.
<Adopting Sonton's Unique Paper Cup> Because the 'Family Cup' is a paper cup, children can carry and spread it safely. It is also easy to scoop, allowing you to enjoy it to the last drop without waste. The five-layered paper cup, a Sonton original, keeps the flavor and aroma of the ingredients intact. Furthermore, both the container and lid are made of paper, making them easy to dispose of after use.
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- Source: PR TIMES
- Category: キャンペーン