NURO, the communication service brand provided by Sony Network Communications Inc., will be a special sponsor for "Tokyo Game Show 2026" (hereinafter referred to as TGS2026), scheduled to be held in September 2026. NURO will provide network lines for event stages and other areas, supporting the event's communication environment. Additionally, a collaboration stage with the professional esports team "REJECT" will be featured at the event stages. The stage events are scheduled to be simulcast on official distribution platforms, including the official TGS YouTube channel.

Following last year, NURO will provide network lines for event stages and other areas, supporting the communication environment that underpins the real-life excitement of the venue. The distribution program in collaboration with the professional esports team "REJECT" recorded approximately 17,000 concurrent connections last year, generating significant buzz. This year, we will further enhance this, presenting it at the event stages and planning to stream it online via YouTube and other platforms as the official TGS2026 program. *Details will be announced again in early September 2026.

The global gaming market, now approximately 45 trillion yen ($281 billion) annually (*1), continues to grow, increasing the importance of communication. NURO has supported the passionate experiences of game players and fans through its communication services, centered around its high-speed fiber optic service "NURO Hikari." As Sony Group's communication brand providing various entertainment services such as games, music, and movies, NURO will continue to strongly support Japan's entertainment scene and connect emotions.

<"Tokyo Game Show 2026" Event Outline>

Name: TOKYO GAME SHOW 2026

Dates: Business Days September 17, 2026 (Thu) 10:00-17:00

September 18, 2026 (Fri) 10:00-17:00 Public Days September 19, 2026 (Sat) 9:30-17:00

September 20, 2026 (Sun) 9:30-17:00 September 21, 2026 (Mon, Holiday) 9:30-16:00

Venue: Makuhari Messe (Exhibition Halls 1-11 / International Conference Center), TKP Tokyo Bay Makuhari Hall

Official Website: https://tgs.cesa.or.jp

[About the "NURO" Brand]

NURO is a communication service brand that encompasses mobile and corporate services, centered around "NURO Hikari." With the slogan "UNLOCK NEW YOU," it aims to create opportunities for people to advance towards new possibilities they have yet to discover through various services centered on the internet.

*For details, please refer to the official website.

https://www.nuro.jp/brand/

*1: Quoted from the Boston Consulting Group website (https://bcg-jp.com/article/13115/)

*Company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.

*Information provided is current as of the date of announcement.

FACT BOX

  • Source: PR TIMES
  • Category: 企業活動
  • Organizations: NURO / REJECT