AI Sales Agent 'SILAS' Boosts Contract Rates by 5x and Appointments by 3.5x: Sooon Inc. Releases Case Study

Sooon Inc. (Headquarters: Osaka, Japan; CEO: Sota Kanemoto) has published a case study showcasing the effectiveness of its AI sales agent 'SILAS' in B2B business development.

SILAS is an AI agent designed to automate sales preparation by prioritizing leads and supporting initial outreach based on each company's unique winning patterns. It systematizes the decision-making process—determining who to contact and when—allowing sales representatives to focus entirely on meetings, proposals, and closing deals.

In the featured case study involving B2B MEO (Map Engine Optimization) services, the team utilized a 'S-Rank List' generated by SILAS. As a result, a junior staff member with just six months of experience successfully secured four appointments in one day.

Previously, the appointment rate stood at approximately 0.5% (1 appointment per 200 calls). With SILAS, the rate improved to approximately 3.3% (4 appointments from 122 calls).

Additional data highlights: - Appointment rate (per call): Increased from 0.39% to 1.4% (approx. 3.5x). - Contract rate (per meeting): Increased from 8% to 40% (5x improvement). - Lead list creation: Significantly reduced from the previous 230 minutes per 100 leads.

SILAS determines lead quality by analyzing various data points, including online review trends, information update frequency, website availability, and the completeness of contact information. This automation removes the reliance on individual intuition, enabling consistent results across the sales organization.