Google Maps' "Store-Managed" Approach Shifts to "Headquarters Centralized Management." MEO and Review Management Tool "KuchiColle" Enhances Multi-Store Management Features

Sooon Inc. has enhanced the "Multi-Store Management Function" of its MEO and review management tool, "KuchiColle," enabling companies with multiple stores to centrally manage customer acquisition status via Google Maps and Google Search business profiles.

This feature allows users to collectively view insights such as impression counts, phone actions, web access, route searches, review counts, average ratings, and response rates for multiple stores. It also enables comparison between stores and checking keyword-specific ranking positions on Google Maps as measured by KuchiColle.

This empowers multi-store operators, including restaurants, beauty salons, clinics, chiropractic offices, and franchise headquarters, to visualize the response status of each store on Google Maps and Google Search, facilitating a smoother process from identifying store-specific issues to considering improvement measures.

Challenges in MEO Operations for Multiple Stores

As searching for nearby stores on smartphones becomes commonplace, business profiles on Google Maps and Google Search have become crucial touchpoints before visiting a store.

For retail businesses like restaurants, beauty salons, clinics, and chiropractic offices, an increasing number of users search using terms like "area name + business type" or "nearby XX," and then consider inquiries or visits after reviewing store information, reviews, ratings, photos, and route information displayed.

However, companies operating multiple stores face the challenge of accurately grasping the operational status on Google Maps and Google Search from their headquarters.

Differences in review counts and ratings among stores.

Variations in the status of responding to reviews across stores.

Difficulty in comparing response statuses such as impression counts, phone actions, web access, and route searches at a glance.

Unclear which stores are appearing for which keywords.

Difficulty in applying the initiatives of stores with improving metrics to other stores.

As such, MEO operations for multiple stores tend to be managed inconsistently across stores, making it difficult for headquarters to grasp the overall picture and make appropriate improvement decisions.

To address these challenges for multi-store operators, KuchiColle has enhanced its function to centrally confirm and compare response statuses via Google Maps and Google Search business profiles for multiple stores.

Overview of New Features

The newly enhanced multi-store management function allows users to check the MEO status of multiple stores on a single management screen.

It supports checking insights for all stores, comparing stores individually, and confirming keyword-specific ranking positions for each store, enabling headquarters to grasp information that was previously checked individually for each store.

Checking Insights for All Stores

Impression counts, phone actions, web access, route searches, review counts, average ratings, and response rates for all stores can be checked collectively. Furthermore, by viewing the trends of each metric in graphs, it becomes easier to understand overall changes and responses after implementing measures.

Headquarters can see at a glance whether "the number of touchpoints via business profiles is increasing overall," "whether these are leading to actions such as phone calls, web access, and route searches," and "whether there is room for improvement in review counts and response rates."

Store-by-Store Comparison

Impression counts, phone actions, web access, route searches, review counts, average ratings, and response rates can be compared in a list for each store. This makes it easier to understand which stores are seeing increased responses and which stores have room for improvement.

For example, one can consider improvement measures for each store while comparing stores that have high impression counts but few phone or web accesses, stores with many reviews but low response rates, or stores with increasing route searches.

Store-Specific Keyword Rankings

Keyword-specific ranking positions on Google Maps, measured within KuchiColle, can be confirmed for each store. This makes it easier to understand which regions and keywords each store is appearing for.

For instance, within the same brand, one store might rank high for "area name + beauty salon," while another store's ranking may not be improving.

By visualizing the search rankings for each store, one can determine the priority for keyword-specific improvements and utilize this information to revise MEO strategies.

Account List Management

Review URLs, KuchiColle survey counts, lottery counts, and coupon counts for each store can be managed in a list. Even when operating multiple stores, the survey status and measure management status for each store can be confirmed collectively, making it easier to grasp the operational status of each store.

Additionally, since smooth access to the management screen for each store is provided, companies and franchise headquarters operating multiple stores can more easily streamline the confirmation of each store's status and operational management.

Image of Multi-Store Management Dashboard

What KuchiColle Achieves

With this functional enhancement, KuchiColle transcends being just a review management tool and can be utilized as an MEO management tool for managing, comparing, and improving response statuses on Google Maps and Google Search for multiple stores.

By centralizing information that was previously checked inconsistently for each store, headquarters can more easily grasp the situation of each store.

Furthermore, store-by-store comparisons enable the application of initiatives from high-performing stores to other stores, and the early identification of stores requiring improvement.

This creates a situation where headquarters can manage and consider improvement measures based on data, rather than leaving Google Maps customer acquisition to "store-level management."

Anticipated Use Cases

Companies operating multiple restaurants can compare review counts, ratings, phone actions, and route search counts for each store to understand the response status of each location.

Beauty salons and spas can check keyword-specific ranking positions by region to prioritize MEO strategies for each store.

Clinics and dental offices can use this information to improve operations for enhanced credibility, by checking review response rates and ratings.

Franchise headquarters can grasp the response status on Google Maps and Google Search for each franchisee, identify stores needing support, and disseminate operational know-how from high-performing stores to others.

Future Outlook

KuchiColle will continue to strengthen its support for store operators' customer acquisition on Google Maps and Google Search by further expanding functions such as review management, MEO measures, insight analysis, and keyword-specific ranking checks.

In particular, for companies operating multiple stores, establishing a system where headquarters can manage and improve Google Maps operations based on data, rather than relying on individual efforts, is crucial.

KuchiColle will continue to enhance its functions as a tool that supports not only review acquisition and MEO measures for individual stores but also the visualization and improvement of response statuses on Google Maps and Google Search for multi-store operations.

About KuchiColle

"KuchiColle" is an MEO and review management tool for store operators. It supports the operation of business profiles on Google Maps and Google Search through customer acquisition flow design, survey management, review promotion, store-specific insight checks, and keyword-specific ranking checks.

It also supports MEO operations for businesses with multiple stores, including restaurants, beauty salons, clinics, dental offices, chiropractic offices, and franchise headquarters.

About Sooon Inc.

Sooon Inc. is a web marketing company that comprehensively supports companies' marketing activities through advertising operations, landing page production, SNS operations, LINE construction, and MEO support.

It provides marketing support across various channels, from expanding online visibility to acquiring inquiries, promoting store visits, and acquiring customers.

For support targeting stores and facilities, it also engages in MEO and AIO (App Store Optimization) measures to improve customer acquisition on Google Maps and review utilization support. Through "KuchiColle," it supports review acquisition, Google Business Profile operations, and AIO measures.

Service Overview

Service Name: KuchiColle

Service Type: MEO/AIO Countermeasure Service

Number of Implementations: Cumulative total exceeding 240 (Sooon Inc.'s cumulative support count is 1,000)

Target: Companies and businesses operating store/facility-based businesses (including franchises and multi-store operations), such as restaurants, beauty salons, dental clinics, general clinics, accommodation facilities, schools, gyms, and professional services.

Main Functions:

- Design of review acquisition flow

- Information setup for Google Business Profile

- Review response support

- Google Maps ranking measurement

- Competitor comparison and analysis

- Report creation

- AIO countermeasure support

Service Site: https://sooon-web.com/service/web_marketing/kutikore/

Company Profile

Company Name: Sooon Inc.

Representative: Sota Kimoto, Representative Director

Capital: 10,000,000 JPY (as of October 2025)

Location: 8F, 1-1-21 Kitahorie, Nishi-ku, Osaka, Osaka Prefecture

Business Activities: Development and provision of MEO/AIO countermeasure service "KuchiColle," web marketing support, advertising operations, landing page production, SNS operations, LINE construction, AI utilization support.

URL: https://sooon-web.com/

Inquiries Regarding This Matter

Company Name: Sooon Inc.

Public Relations Contact: Kono

TEL: 06-4256-6986

Email: [email protected]