Rakuten Shop 'Kaimono Palette' Renewed. Delivering an Intuitive and Fun Shopping Experience

Spollup Co., Ltd. (Headquarters: Chofu, Tokyo; Representative: Shinjiro Yamamoto) has renewed its select shop 'Kaimono Palette' https://www.rakuten.co.jp/earlygetter/ operating within Rakuten Ichiba, in April 2026.

In this renewal, the visual design and structure of the entire shop have been revamped to make it easier for Rakuten users to encounter 'hidden gems' they may not yet know about. In addition to the traditional search-based purchasing experience, the goal is to provide a new shopping experience where users can 'choose intuitively' and 'have fun just looking'.

Background In recent years, along with the expansion of the e-commerce market, the number of products in Rakuten Ichiba has increased, creating a situation for users where 'there are abundant choices, but it is hard to choose'.

Particularly, there are many cases where even excellent products are hard to be recognized, and users do not get the chance to encounter them.

Given this background, 'Kaimono Palette' aims to realize a purchasing experience where users can 'encounter' products rather than 'search' for them.

Key Points of the Renewal

① Revamped Visual Design To intuitively convey the charm of the products, the design of the first view and product listings has been completely revised. It has evolved into a visually appealing design that makes users 'want to choose'.

② Improved 'Ease of Selection' The category structure and navigation paths have been streamlined, improving the design so users can smoothly reach their desired products. It realizes a purchasing experience where users 'do not get lost' and 'do not get tired'.

③ Enhanced Value as a Select Shop Instead of a mere product list, products are curated by themes and concepts. It has evolved into a structure where users can easily find 'products that suit them'.

Kaimono Palette TOP Page

Contact Information for Inquiries Spollup Co., Ltd. Contact: Kato Email: [email protected] URL: https://spollup.jp/contact/

Real-World Integrated Initiatives Along with this renewal, as part of a purchasing experience not confined to the online space, we are also rolling out initiatives integrated with real-world events.

As one example, we are sponsoring participatory music workshops by the rhythmic band [Pico Pocco], formed mainly by creators from Tokyo University of the Arts.

This event is held monthly at Ikebukuro Akane-no-Sato in Toshima-ku, Tokyo, and a wide range of generations, from children to the elderly