On May 22, 2026, the creative marketplace 'Alulu', operated by System Research Co., Ltd. (HQ: Nagoya, Aichi), launched a special feature themed around 'Father's Day gifts that genuinely show you care for your father.'

Feature URL: https://alulu.com/pickup/gift_2605/

The difficulty of choosing: How, not what

Compared to Mother's Day, many feel uncertain about what to gift for Father's Day. Doing nothing feels cold, but being too formal can feel embarrassing, and generic gifts risk seeming like an afterthought. What is needed is a gift that is neither too heavy nor too light—a gift that communicates the reason behind the choice.

Choosing from 'Daily Habits'

Alulu selects items that naturally integrate into a father’s daily routine:

- For the father who loves morning coffee (coffee beans, mugs, etc.) - For the father who enjoys a drink after work (tumblers, snacks, etc.) - For the father who enjoys sweets during leisure time (small snacks, western sweets) - For the health-conscious father (towels, water bottles, supporters) - For the father who loves looking at family photos (custom items)

By choosing from 'his daily habits,' it becomes easy to add a personal comment, such as, 'I thought this would be easy for you to use since you have a drink every night.'

About 'Alulu'

'Alulu' prioritizes 'who you buy from' rather than just product appeal, focusing on content that shares the history of shops and the passion of craftspeople.

Official Website: https://alulu.com/ Contact: https://alulu.com/contact/

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン